#7B43B7
Closest named color: Bluey Purple (#6241C7). oklch(50.9% 0.177 302.8), rgb(123, 67, 183).
Aa
White text reads best on this color (6.30:1).
About this color
#7B43B7 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.177 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.054 away. White text reads best on it, at 6.30:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.177) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.32:1 |
| White text | 6.30:1 |
Values
| HEX | #7B43B7 |
| RGB | rgb(123, 67, 183) |
| HSL | hsl(269, 46%, 49%) |
| OKLCH | oklch(50.9% 0.177 302.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B43B7 | 6.30:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #7B43B7 | 3.32:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #7B43B7 text on white | 6.30:1 | AA | Lc 80.9 | Fine for body text |
| #7B43B7 text on black | 3.32:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F8
oklch(93.6% 0.025 303.5)
-
Step 200
200
#DFD2F4
oklch(88.5% 0.048 302.8)
-
Step 300
300
#CBB4EF
oklch(80.9% 0.085 302.4)
-
Step 400
400
#B28AE7
oklch(70.7% 0.138 302.9)
-
Step 500
500
#9F6ADF
oklch(63.1% 0.174 302.6)
-
Step 600
600
#8B4ECD
oklch(55.7% 0.19 302.8)
-
Step 700
700 (this color)
#7B43B7
oklch(50.9% 0.177 302.8)
-
Step 800
800
#60348F
oklch(42.7% 0.146 303)
-
Step 900
900
#4E2E73
oklch(37.6% 0.116 302.6)
-
Step 950
950
#2E1C43
oklch(27% 0.072 303.2)
#7B43B7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005FBB | 0.139 |
| Deuteranopia (no green cones) | #1E5FB4 | 0.130 |
| Tritanopia (no blue cones) | #6F5C77 | 0.131 |
| Achromatopsia (no color) | #606060 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B43B7
#7B43B7
oklch(50.9% 0.177 302.8)
- #597000
#597000
oklch(50.8% 0.124 122.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B43B7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.054
- Purply #983FB2 ΔE 0.056
- Iris #6258C4 ΔE 0.062
- Light Indigo #6D5ACF ΔE 0.063
- Slate Blue #6A5ACD ΔE 0.063
- Dark Orchid #9932CC ΔE 0.067
- Rebecca Purple #663399 ΔE 0.070
- Deep Lavender #8D5EB7 ΔE 0.073
Use #7B43B7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.