#7B433C

Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.079 28.1), rgb(123, 67, 60).

Aa

White text reads best on this color (7.74:1).

About this color

#7B433C is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.079 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.030 away. White text reads best on it, at 7.74:1.

Hue familyReds
Lightnessdark (45%)
Chromamoderately saturated (0.079)
Temperaturewarm
Nearest nameBrownish Purple (#76424E)
Black text2.71:1
White text7.74:1

Values

HEX#7B433C
RGBrgb(123, 67, 60)
HSLhsl(7, 34%, 36%)
OKLCHoklch(44.9% 0.079 28.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7B433C 7.74:1 AAA Lc -91.4 Preferred for body text
Black text on #7B433C 2.71:1 Fails Lc 17.4 Dividers and decoration only
#7B433C text on white 7.74:1 AAA Lc 86.6 Fine for body text
#7B433C text on black 2.71:1 Fails Lc -15.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #FAF4F3

    oklch(97.2% 0.007 28.8)

  2. Step 100

    100

    #F3E7E5

    oklch(93.7% 0.013 28.9)

  3. Step 200

    200

    #EAD3D0

    oklch(88.5% 0.026 26.6)

  4. Step 300

    300

    #DDB6B0

    oklch(80.9% 0.046 28.3)

  5. Step 400

    400

    #CB8F87

    oklch(70.7% 0.075 27.6)

  6. Step 500

    500

    #BC7369

    oklch(63.2% 0.094 28.4)

  7. Step 600

    600

    #A75A51

    oklch(55.6% 0.103 27.8)

  8. Step 700

    700

    #8F4A41

    oklch(49.2% 0.095 28.7)

  9. Step 800

    800 (this color)

    #7B433C

    oklch(44.9% 0.079 28.1)

  10. Step 900

    900

    #5E342F

    oklch(37.6% 0.062 27.6)

  11. Step 950

    950

    #371F1C

    oklch(27% 0.038 27.6)

Export this scale for Tailwind in the Tailwind colors tool

#7B433C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#504B3B0.080
Deuteranopia (no green cones)#5E573B0.074
Tritanopia (no blue cones)#853B410.029
Achromatopsia (no color)#5353530.079

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7B433C

    #7B433C

    oklch(44.9% 0.079 28.1)

  • #00616B

    #00616B

    oklch(45% 0.077 207.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7B433C

    #7B433C

    oklch(44.9% 0.079 28.1)

  • #784255

    #784255

    oklch(45.1% 0.078 358.2)

  • #754925

    #754925

    oklch(44.8% 0.078 58.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7B433C

    #7B433C

    oklch(44.9% 0.079 28.1)

  • #0D6355

    #0D6355

    oklch(44.9% 0.079 178.1)

  • #235B7C

    #235B7C

    oklch(45% 0.079 238.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7B433C

    #7B433C

    oklch(44.9% 0.079 28.1)

  • #34613C

    #34613C

    oklch(44.9% 0.078 148.3)

  • #425381

    #425381

    oklch(44.9% 0.079 267.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7B433C

    #7B433C

    oklch(44.9% 0.079 28.1)

  • #515B24

    #515B24

    oklch(45% 0.079 118.3)

  • #00616B

    #00616B

    oklch(45% 0.077 207.1)

  • #5B4B7B

    #5B4B7B

    oklch(45% 0.079 298.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B433C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7B433C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.