#7B3D63
Closest named color: Brownish Purple (#76424E). oklch(45.2% 0.099 344.2), rgb(123, 61, 99).
Aa
White text reads best on this color (7.80:1).
About this color
#7B3D63 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.099 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.80:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.68:1 |
| White text | 7.80:1 |
Values
| HEX | #7B3D63 |
| RGB | rgb(123, 61, 99) |
| HSL | hsl(323, 34%, 36%) |
| OKLCH | oklch(45.2% 0.099 344.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3D63 | 7.80:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #7B3D63 | 2.68:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #7B3D63 text on white | 7.80:1 | AAA | Lc 86.8 | Fine for body text |
| #7B3D63 text on black | 2.68:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E6EC
oklch(93.7% 0.016 347.6)
-
Step 200
200
#EAD1DE
oklch(88.5% 0.033 345)
-
Step 300
300
#DDB2CA
oklch(80.9% 0.059 343.9)
-
Step 400
400
#CA89AF
oklch(70.7% 0.093 343.8)
-
Step 500
500
#BB6B9B
oklch(63.2% 0.118 344.2)
-
Step 600
600
#A65185
oklch(55.6% 0.128 344.5)
-
Step 700
700
#8E4171
oklch(49.1% 0.12 344.2)
-
Step 800
800 (this color)
#7B3D63
oklch(45.2% 0.099 344.2)
-
Step 900
900
#5E2F4B
oklch(37.7% 0.078 344.8)
-
Step 950
950
#371C2C
oklch(27% 0.049 344.5)
#7B3D63 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424C64 | 0.104 |
| Deuteranopia (no green cones) | #525661 | 0.096 |
| Tritanopia (no blue cones) | #823D4B | 0.042 |
| Achromatopsia (no color) | #525252 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3D63
#7B3D63
oklch(45.2% 0.099 344.2)
- #006647
#006647
oklch(45.2% 0.096 164)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3D63, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Dark Mauve #874C62 ΔE 0.048
- Light Eggplant #894585 ΔE 0.061
- Purple Brown #673A3F ΔE 0.071
- Dull Purple #84597E ΔE 0.077
- Mulberry #920A4E ΔE 0.081
- Dusky Purple #895B7B ΔE 0.084
- Berry #990F4B ΔE 0.084
Use #7B3D63 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.