#7B3D4E
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.088 3.9), rgb(123, 61, 78).
Aa
White text reads best on this color (8.01:1).
About this color
#7B3D4E is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.088 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.015 away. White text reads best on it, at 8.01:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.61:1 |
| White text | 8.01:1 |
Values
| HEX | #7B3D4E |
| RGB | rgb(123, 61, 78) |
| HSL | hsl(344, 34%, 36%) |
| OKLCH | oklch(44.4% 0.088 3.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3D4E | 8.01:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #7B3D4E | 2.61:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #7B3D4E text on white | 8.01:1 | AAA | Lc 87.5 | Fine for body text |
| #7B3D4E text on black | 2.61:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D7
oklch(88.6% 0.029 4)
-
Step 300
300
#DFB3BD
oklch(80.9% 0.053 3.1)
-
Step 400
400
#CD8B9B
oklch(70.7% 0.083 3.5)
-
Step 500
500
#BE6D82
oklch(63.1% 0.105 3.9)
-
Step 600
600
#A9546C
oklch(55.6% 0.114 3.6)
-
Step 700
700
#91445A
oklch(49.1% 0.106 3.7)
-
Step 800
800 (this color)
#7B3D4E
oklch(44.4% 0.088 3.9)
-
Step 900
900
#5F313D
oklch(37.6% 0.068 4.2)
-
Step 950
950
#381D24
oklch(27% 0.043 3.7)
#7B3D4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #47494E | 0.097 |
| Deuteranopia (no green cones) | #57554D | 0.089 |
| Tritanopia (no blue cones) | #843843 | 0.023 |
| Achromatopsia (no color) | #505050 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3D4E
#7B3D4E
oklch(44.4% 0.088 3.9)
- #006158
#006158
oklch(44.3% 0.078 183.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3D4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.015
- Purple Brown #673A3F ΔE 0.047
- Dark Mauve #874C62 ΔE 0.050
- Red Brown #8B2E16 ΔE 0.073
- Auburn #9B2226 ΔE 0.081
- Rust Brown #8B3103 ΔE 0.082
- Mulberry #920A4E ΔE 0.083
- Berry #990F4B ΔE 0.083
Use #7B3D4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.