#7B3963
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.106 343.3), rgb(123, 57, 99).
Aa
White text reads best on this color (8.05:1).
About this color
#7B3963 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.106 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.047 away. White text reads best on it, at 8.05:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.60:1 |
| White text | 8.05:1 |
Values
| HEX | #7B3963 |
| RGB | rgb(123, 57, 99) |
| HSL | hsl(322, 37%, 35%) |
| OKLCH | oklch(44.5% 0.106 343.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3963 | 8.05:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #7B3963 | 2.60:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #7B3963 text on white | 8.05:1 | AAA | Lc 87.5 | Fine for body text |
| #7B3963 text on black | 2.60:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5ED
oklch(93.5% 0.018 342)
-
Step 200
200
#EBD1DF
oklch(88.6% 0.034 344.1)
-
Step 300
300
#DEB1CB
oklch(80.8% 0.062 343)
-
Step 400
400
#CC87B1
oklch(70.6% 0.1 342.8)
-
Step 500
500
#BE689D
oklch(63.2% 0.127 343.6)
-
Step 600
600
#A94E88
oklch(55.7% 0.138 343.5)
-
Step 700
700
#903E73
oklch(49% 0.128 343.3)
-
Step 800
800 (this color)
#7B3963
oklch(44.5% 0.106 343.3)
-
Step 900
900
#5F2E4D
oklch(37.7% 0.083 343.1)
-
Step 950
950
#381B2D
oklch(27% 0.053 343.3)
#7B3963 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4964 | 0.112 |
| Deuteranopia (no green cones) | #505461 | 0.101 |
| Tritanopia (no blue cones) | #823949 | 0.045 |
| Achromatopsia (no color) | #505050 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3963
#7B3963
oklch(44.5% 0.106 343.3)
- #006445
#006445
oklch(44.5% 0.095 163.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3963, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.047
- Dark Mauve #874C62 ΔE 0.057
- Light Eggplant #894585 ΔE 0.063
- Purple Brown #673A3F ΔE 0.072
- Mulberry #920A4E ΔE 0.074
- Red Purple #820747 ΔE 0.077
- Berry #990F4B ΔE 0.080
- Velvet #750851 ΔE 0.083
Use #7B3963 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.