#7B3960
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.104 345.7), rgb(123, 57, 96).
Aa
White text reads best on this color (8.08:1).
About this color
#7B3960 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.104 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.08:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.59:1 |
| White text | 8.08:1 |
Values
| HEX | #7B3960 |
| RGB | rgb(123, 57, 96) |
| HSL | hsl(325, 37%, 35%) |
| OKLCH | oklch(44.4% 0.104 345.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3960 | 8.08:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #7B3960 | 2.59:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #7B3960 text on white | 8.08:1 | AAA | Lc 87.6 | Fine for body text |
| #7B3960 text on black | 2.59:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F3E5EC
oklch(93.5% 0.018 345.6)
-
Step 200
200
#EBD1DE
oklch(88.6% 0.034 346.1)
-
Step 300
300
#DFB1C9
oklch(80.9% 0.062 345.9)
-
Step 400
400
#CD88AE
oklch(70.8% 0.097 345.7)
-
Step 500
500
#BE689A
oklch(63.1% 0.125 345.4)
-
Step 600
600
#A94E84
oklch(55.5% 0.135 345.8)
-
Step 700
700
#913F70
oklch(49.2% 0.125 345.8)
-
Step 800
800 (this color)
#7B3960
oklch(44.4% 0.104 345.7)
-
Step 900
900
#5F2E4B
oklch(37.6% 0.081 345.2)
-
Step 950
950
#381B2C
oklch(26.9% 0.052 345.1)
#7B3960 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4961 | 0.111 |
| Deuteranopia (no green cones) | #51545E | 0.101 |
| Tritanopia (no blue cones) | #823848 | 0.041 |
| Achromatopsia (no color) | #505050 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3960
#7B3960
oklch(44.4% 0.104 345.7)
- #006347
#006347
oklch(44.3% 0.092 165.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3960, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Dark Mauve #874C62 ΔE 0.056
- Light Eggplant #894585 ΔE 0.067
- Purple Brown #673A3F ΔE 0.068
- Mulberry #920A4E ΔE 0.073
- Red Purple #820747 ΔE 0.075
- Berry #990F4B ΔE 0.078
- Velvet #750851 ΔE 0.083
Use #7B3960 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.