#7B394F
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.095 0.7), rgb(123, 57, 79).
Aa
White text reads best on this color (8.26:1).
About this color
#7B394F is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.095 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 8.26:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.26:1 |
Values
| HEX | #7B394F |
| RGB | rgb(123, 57, 79) |
| HSL | hsl(340, 37%, 35%) |
| OKLCH | oklch(43.8% 0.095 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B394F | 8.26:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #7B394F | 2.54:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #7B394F text on white | 8.26:1 | AAA | Lc 88.2 | Fine for body text |
| #7B394F text on black | 2.54:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E0B2BE
oklch(80.8% 0.055 1)
-
Step 400
400
#CF899D
oklch(70.7% 0.089 1)
-
Step 500
500
#C16A86
oklch(63.1% 0.115 0.3)
-
Step 600
600
#AC516F
oklch(55.7% 0.123 1.1)
-
Step 700
700
#93415D
oklch(49.1% 0.114 0.7)
-
Step 800
800 (this color)
#7B394F
oklch(43.8% 0.095 0.7)
-
Step 900
900
#612F3F
oklch(37.6% 0.075 1)
-
Step 950
950
#391C25
oklch(27% 0.047 0.9)
#7B394F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444750 | 0.104 |
| Deuteranopia (no green cones) | #55534D | 0.096 |
| Tritanopia (no blue cones) | #843441 | 0.027 |
| Achromatopsia (no color) | #4E4E4E | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B394F
#7B394F
oklch(43.8% 0.095 0.7)
- #006054
#006054
oklch(43.8% 0.079 180.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B394F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.057
- Red Purple #820747 ΔE 0.074
- Mulberry #920A4E ΔE 0.075
- Red Brown #8B2E16 ΔE 0.076
- Berry #990F4B ΔE 0.077
- Red Wine #8C0034 ΔE 0.077
Use #7B394F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.