#7B394C
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.094 3.6), rgb(123, 57, 76).
Aa
White text reads best on this color (8.29:1).
About this color
#7B394C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.094 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.023 away. White text reads best on it, at 8.29:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.53:1 |
| White text | 8.29:1 |
Values
| HEX | #7B394C |
| RGB | rgb(123, 57, 76) |
| HSL | hsl(343, 37%, 35%) |
| OKLCH | oklch(43.7% 0.094 3.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B394C | 8.29:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #7B394C | 2.53:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #7B394C text on white | 8.29:1 | AAA | Lc 88.3 | Fine for body text |
| #7B394C text on black | 2.53:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D7
oklch(88.5% 0.031 2.7)
-
Step 300
300
#E0B2BD
oklch(80.8% 0.055 2.4)
-
Step 400
400
#CF899B
oklch(70.6% 0.088 2.8)
-
Step 500
500
#C16B82
oklch(63.1% 0.112 3.7)
-
Step 600
600
#AC516C
oklch(55.6% 0.122 3.1)
-
Step 700
700
#94415A
oklch(49.1% 0.115 3.3)
-
Step 800
800 (this color)
#7B394C
oklch(43.7% 0.094 3.6)
-
Step 900
900
#61303D
oklch(37.7% 0.072 4.2)
-
Step 950
950
#391C24
oklch(26.9% 0.047 3)
#7B394C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44464D | 0.104 |
| Deuteranopia (no green cones) | #55534B | 0.095 |
| Tritanopia (no blue cones) | #843340 | 0.025 |
| Achromatopsia (no color) | #4E4E4E | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B394C
#7B394C
oklch(43.7% 0.094 3.6)
- #005F56
#005F56
oklch(43.6% 0.077 183.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B394C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.023
- Purple Brown #673A3F ΔE 0.046
- Dark Mauve #874C62 ΔE 0.058
- Red Brown #8B2E16 ΔE 0.071
- Red Purple #820747 ΔE 0.075
- Mulberry #920A4E ΔE 0.076
- Red Wine #8C0034 ΔE 0.076
- Berry #990F4B ΔE 0.078
Use #7B394C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.