#7B384C
Closest named color: Brownish Purple (#76424E). oklch(43.5% 0.096 3), rgb(123, 56, 76).
Aa
White text reads best on this color (8.35:1).
About this color
#7B384C is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.096 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 8.35:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.35:1 |
Values
| HEX | #7B384C |
| RGB | rgb(123, 56, 76) |
| HSL | hsl(342, 37%, 35%) |
| OKLCH | oklch(43.5% 0.096 3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B384C | 8.35:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #7B384C | 2.51:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #7B384C text on white | 8.35:1 | AAA | Lc 88.4 | Fine for body text |
| #7B384C text on black | 2.51:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E9
oklch(93.7% 0.016 2.7)
-
Step 200
200
#ECD1D7
oklch(88.5% 0.031 2.7)
-
Step 300
300
#E1B2BD
oklch(80.9% 0.056 2.8)
-
Step 400
400
#D0899B
oklch(70.7% 0.089 3.1)
-
Step 500
500
#C26A83
oklch(63.1% 0.115 2.7)
-
Step 600
600
#AD506C
oklch(55.6% 0.125 3)
-
Step 700
700
#94415A
oklch(49.1% 0.115 3.3)
-
Step 800
800 (this color)
#7B384C
oklch(43.5% 0.096 3)
-
Step 900
900
#612F3E
oklch(37.6% 0.074 2.2)
-
Step 950
950
#391C24
oklch(26.9% 0.047 3)
#7B384C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44464D | 0.104 |
| Deuteranopia (no green cones) | #55534A | 0.098 |
| Tritanopia (no blue cones) | #85323F | 0.027 |
| Achromatopsia (no color) | #4E4E4E | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B384C
#7B384C
oklch(43.5% 0.096 3)
- #005F55
#005F55
oklch(43.6% 0.078 182.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B384C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.046
- Dark Mauve #874C62 ΔE 0.060
- Red Brown #8B2E16 ΔE 0.072
- Red Purple #820747 ΔE 0.073
- Mulberry #920A4E ΔE 0.074
- Red Wine #8C0034 ΔE 0.075
- Berry #990F4B ΔE 0.076
Use #7B384C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.