#7B374E
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.098 0.7), rgb(123, 55, 78).
Aa
White text reads best on this color (8.40:1).
About this color
#7B374E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.098 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.40:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.49:1 |
| White text | 8.40:1 |
Values
| HEX | #7B374E |
| RGB | rgb(123, 55, 78) |
| HSL | hsl(340, 38%, 35%) |
| OKLCH | oklch(43.4% 0.098 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B374E | 8.40:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #7B374E | 2.49:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #7B374E text on white | 8.40:1 | AAA | Lc 88.5 | Fine for body text |
| #7B374E text on black | 2.49:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E1B2BE
oklch(80.9% 0.057 1.4)
-
Step 400
400
#D0889D
oklch(70.6% 0.092 0.7)
-
Step 500
500
#C26986
oklch(63% 0.117 0.2)
-
Step 600
600
#AD4F6F
oklch(55.5% 0.127 0.7)
-
Step 700
700
#95405D
oklch(49.2% 0.118 1)
-
Step 800
800 (this color)
#7B374E
oklch(43.4% 0.098 0.7)
-
Step 900
900
#622F3F
oklch(37.8% 0.076 1.4)
-
Step 950
950
#391C25
oklch(27% 0.047 0.9)
#7B374E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42454F | 0.108 |
| Deuteranopia (no green cones) | #54524C | 0.099 |
| Tritanopia (no blue cones) | #843140 | 0.027 |
| Achromatopsia (no color) | #4D4D4D | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B374E
#7B374E
oklch(43.4% 0.098 0.7)
- #005F53
#005F53
oklch(43.5% 0.079 180.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B374E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.061
- Red Purple #820747 ΔE 0.070
- Mulberry #920A4E ΔE 0.072
- Red Wine #8C0034 ΔE 0.074
- Wine #80013F ΔE 0.074
- Berry #990F4B ΔE 0.074
Use #7B374E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.