#7B355F
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.11 345.6), rgb(123, 53, 95).
Aa
White text reads best on this color (8.34:1).
About this color
#7B355F is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.110 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 8.34:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.34:1 |
Values
| HEX | #7B355F |
| RGB | rgb(123, 53, 95) |
| HSL | hsl(324, 40%, 35%) |
| OKLCH | oklch(43.8% 0.11 345.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B355F | 8.34:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #7B355F | 2.51:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #7B355F text on white | 8.34:1 | AAA | Lc 88.3 | Fine for body text |
| #7B355F text on black | 2.51:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DE
oklch(88.5% 0.036 346.2)
-
Step 300
300
#E0B0CA
oklch(80.8% 0.065 344.9)
-
Step 400
400
#CF86AF
oklch(70.7% 0.103 345.3)
-
Step 500
500
#C1669B
oklch(63.2% 0.132 345.6)
-
Step 600
600
#AC4B85
oklch(55.6% 0.144 345.9)
-
Step 700
700
#933C71
oklch(49.1% 0.133 345.5)
-
Step 800
800 (this color)
#7B355F
oklch(43.8% 0.11 345.6)
-
Step 900
900
#612D4B
oklch(37.8% 0.085 346.3)
-
Step 950
950
#391B2C
oklch(27.1% 0.054 346.2)
#7B355F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4660 | 0.119 |
| Deuteranopia (no green cones) | #4F525D | 0.106 |
| Tritanopia (no blue cones) | #833445 | 0.046 |
| Achromatopsia (no color) | #4E4E4E | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B355F
#7B355F
oklch(43.8% 0.11 345.6)
- #006146
#006146
oklch(43.7% 0.091 166.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B355F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Dark Mauve #874C62 ΔE 0.064
- Mulberry #920A4E ΔE 0.067
- Red Purple #820747 ΔE 0.067
- Purple Brown #673A3F ΔE 0.069
- Light Eggplant #894585 ΔE 0.071
- Velvet #750851 ΔE 0.074
- Berry #990F4B ΔE 0.074
Use #7B355F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.