#7B3454
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.106 354.2), rgb(123, 52, 84).
Aa
White text reads best on this color (8.53:1).
About this color
#7B3454 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.106 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.039 away. White text reads best on it, at 8.53:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.46:1 |
| White text | 8.53:1 |
Values
| HEX | #7B3454 |
| RGB | rgb(123, 52, 84) |
| HSL | hsl(333, 41%, 34%) |
| OKLCH | oklch(43.2% 0.106 354.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3454 | 8.53:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #7B3454 | 2.46:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #7B3454 text on white | 8.53:1 | AAA | Lc 88.9 | Fine for body text |
| #7B3454 text on black | 2.46:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#EDD0DA
oklch(88.5% 0.035 355)
-
Step 300
300
#E2B1C3
oklch(81% 0.061 354.6)
-
Step 400
400
#D186A5
oklch(70.6% 0.099 353.6)
-
Step 500
500
#C3678E
oklch(63.1% 0.125 354.5)
-
Step 600
600
#AE4C78
oklch(55.5% 0.137 354.4)
-
Step 700
700
#953D65
oklch(49.1% 0.126 354.4)
-
Step 800
800 (this color)
#7B3454
oklch(43.2% 0.106 354.2)
-
Step 900
900
#622D44
oklch(37.6% 0.082 354.4)
-
Step 950
950
#3A1B28
oklch(27.1% 0.052 354.6)
#7B3454 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4455 | 0.116 |
| Deuteranopia (no green cones) | #515152 | 0.105 |
| Tritanopia (no blue cones) | #843040 | 0.035 |
| Achromatopsia (no color) | #4C4C4C | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3454
#7B3454
oklch(43.2% 0.106 354.2)
- #005F4D
#005F4D
oklch(43.3% 0.082 173.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3454, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.039
- Purple Brown #673A3F ΔE 0.056
- Red Purple #820747 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.065
- Mulberry #920A4E ΔE 0.065
- Wine #80013F ΔE 0.069
- Berry #990F4B ΔE 0.070
- Red Wine #8C0034 ΔE 0.073
Use #7B3454 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.