#7B344E
Closest named color: Brownish Purple (#76424E). oklch(43% 0.103 359.4), rgb(123, 52, 78).
Aa
White text reads best on this color (8.59:1).
About this color
#7B344E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.103 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.59:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.44:1 |
| White text | 8.59:1 |
Values
| HEX | #7B344E |
| RGB | rgb(123, 52, 78) |
| HSL | hsl(338, 41%, 34%) |
| OKLCH | oklch(43% 0.103 359.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B344E | 8.59:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #7B344E | 2.44:1 | Fails | Lc 14.9 | Not readable |
| #7B344E text on white | 8.59:1 | AAA | Lc 89.0 | Fine for body text |
| #7B344E text on black | 2.44:1 | Fails | Lc -13.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#EDD0D8
oklch(88.4% 0.034 359.3)
-
Step 300
300
#E2B1BF
oklch(80.9% 0.06 359.6)
-
Step 400
400
#D2879F
oklch(70.7% 0.096 359.1)
-
Step 500
500
#C46787
oklch(63% 0.123 359.3)
-
Step 600
600
#AF4D71
oklch(55.6% 0.133 359.3)
-
Step 700
700
#963D5F
oklch(49% 0.125 358.9)
-
Step 800
800 (this color)
#7B344E
oklch(43% 0.103 359.4)
-
Step 900
900
#632D40
oklch(37.6% 0.081 359.5)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#7B344E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40444F | 0.113 |
| Deuteranopia (no green cones) | #52514C | 0.104 |
| Tritanopia (no blue cones) | #842E3E | 0.029 |
| Achromatopsia (no color) | #4C4C4C | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B344E
#7B344E
oklch(43% 0.103 359.4)
- #005D51
#005D51
oklch(42.9% 0.078 180)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B344E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.066
- Mulberry #920A4E ΔE 0.067
- Wine #80013F ΔE 0.068
- Red Wine #8C0034 ΔE 0.069
- Berry #990F4B ΔE 0.071
Use #7B344E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.