#7B3354
Closest named color: Brownish Purple (#76424E). oklch(43% 0.107 353.9), rgb(123, 51, 84).
Aa
White text reads best on this color (8.59:1).
About this color
#7B3354 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.107 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 8.59:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.44:1 |
| White text | 8.59:1 |
Values
| HEX | #7B3354 |
| RGB | rgb(123, 51, 84) |
| HSL | hsl(333, 41%, 34%) |
| OKLCH | oklch(43% 0.107 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3354 | 8.59:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #7B3354 | 2.44:1 | Fails | Lc 15.0 | Not readable |
| #7B3354 text on white | 8.59:1 | AAA | Lc 89.0 | Fine for body text |
| #7B3354 text on black | 2.44:1 | Fails | Lc -13.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#EDD0DB
oklch(88.5% 0.035 352.9)
-
Step 300
300
#E2B0C3
oklch(80.8% 0.063 353.9)
-
Step 400
400
#D286A5
oklch(70.7% 0.101 353.9)
-
Step 500
500
#C4668F
oklch(63.1% 0.128 353.9)
-
Step 600
600
#AF4B79
oklch(55.6% 0.14 353.9)
-
Step 700
700
#963C66
oklch(49.1% 0.129 353.8)
-
Step 800
800 (this color)
#7B3354
oklch(43% 0.107 353.9)
-
Step 900
900
#632D45
oklch(37.8% 0.084 353.9)
-
Step 950
950
#3A1B28
oklch(27.1% 0.052 354.6)
#7B3354 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4455 | 0.118 |
| Deuteranopia (no green cones) | #505152 | 0.108 |
| Tritanopia (no blue cones) | #842F40 | 0.035 |
| Achromatopsia (no color) | #4C4C4C | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3354
#7B3354
oklch(43% 0.107 353.9)
- #005E4C
#005E4C
oklch(43% 0.082 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3354, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Purple Brown #673A3F ΔE 0.057
- Red Purple #820747 ΔE 0.060
- Mulberry #920A4E ΔE 0.063
- Wine #80013F ΔE 0.067
- Dark Mauve #874C62 ΔE 0.067
- Berry #990F4B ΔE 0.069
- Velvet #750851 ΔE 0.071
Use #7B3354 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.