#7B3261
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.117 343.6), rgb(123, 50, 97).
Aa
White text reads best on this color (8.49:1).
About this color
#7B3261 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.117 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.057 away. White text reads best on it, at 8.49:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.47:1 |
| White text | 8.49:1 |
Values
| HEX | #7B3261 |
| RGB | rgb(123, 50, 97) |
| HSL | hsl(321, 42%, 34%) |
| OKLCH | oklch(43.4% 0.117 343.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3261 | 8.49:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #7B3261 | 2.47:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #7B3261 text on white | 8.49:1 | AAA | Lc 88.7 | Fine for body text |
| #7B3261 text on black | 2.47:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5ED
oklch(93.6% 0.019 344)
-
Step 200
200
#ECD0DF
oklch(88.5% 0.037 344.3)
-
Step 300
300
#E1B0CC
oklch(81% 0.068 343.5)
-
Step 400
400
#D084B2
oklch(70.6% 0.11 343.2)
-
Step 500
500
#C2649F
oklch(63.2% 0.139 343.4)
-
Step 600
600
#AD4889
oklch(55.5% 0.152 343.7)
-
Step 700
700
#953975
oklch(49.2% 0.142 343.6)
-
Step 800
800 (this color)
#7B3261
oklch(43.4% 0.117 343.6)
-
Step 900
900
#622B4E
oklch(37.7% 0.092 343.4)
-
Step 950
950
#391A2D
oklch(26.9% 0.057 344)
#7B3261 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #384562 | 0.125 |
| Deuteranopia (no green cones) | #4C515F | 0.113 |
| Tritanopia (no blue cones) | #823245 | 0.049 |
| Achromatopsia (no color) | #4D4D4D | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3261
#7B3261
oklch(43.4% 0.117 343.6)
- #006042
#006042
oklch(43.3% 0.093 163.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3261, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.057
- Red Purple #820747 ΔE 0.064
- Mulberry #920A4E ΔE 0.065
- Velvet #750851 ΔE 0.068
- Dark Mauve #874C62 ΔE 0.071
- Light Eggplant #894585 ΔE 0.072
- Berry #990F4B ΔE 0.073
- Wine #80013F ΔE 0.073
Use #7B3261 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.