#7B324F
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.107 357.7), rgb(123, 50, 79).
Aa
White text reads best on this color (8.70:1).
About this color
#7B324F is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.107 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 8.70:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.70:1 |
Values
| HEX | #7B324F |
| RGB | rgb(123, 50, 79) |
| HSL | hsl(336, 42%, 34%) |
| OKLCH | oklch(42.7% 0.107 357.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B324F | 8.70:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #7B324F | 2.41:1 | Fails | Lc 14.6 | Not readable |
| #7B324F text on white | 8.70:1 | AAA | Lc 89.3 | Fine for body text |
| #7B324F text on black | 2.41:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5EA
oklch(93.6% 0.019 356.4)
-
Step 200
200
#EDD0D9
oklch(88.4% 0.034 357.1)
-
Step 300
300
#E3B0C0
oklch(80.8% 0.063 357.9)
-
Step 400
400
#D386A1
oklch(70.7% 0.1 357.4)
-
Step 500
500
#C56689
oklch(63.1% 0.127 358)
-
Step 600
600
#B04B73
oklch(55.5% 0.138 357.8)
-
Step 700
700
#973C61
oklch(49.1% 0.128 357.5)
-
Step 800
800 (this color)
#7B324F
oklch(42.7% 0.107 357.7)
-
Step 900
900
#632D42
oklch(37.7% 0.082 357.2)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#7B324F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4350 | 0.117 |
| Deuteranopia (no green cones) | #51504D | 0.107 |
| Tritanopia (no blue cones) | #842C3D | 0.032 |
| Achromatopsia (no color) | #4B4B4B | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B324F
#7B324F
oklch(42.7% 0.107 357.7)
- #005D4F
#005D4F
oklch(42.8% 0.079 177.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B324F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.053
- Red Purple #820747 ΔE 0.058
- Mulberry #920A4E ΔE 0.063
- Wine #80013F ΔE 0.064
- Red Wine #8C0034 ΔE 0.067
- Berry #990F4B ΔE 0.069
- Dark Mauve #874C62 ΔE 0.070
Use #7B324F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.