#7B324C
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.105 0.3), rgb(123, 50, 76).
Aa
White text reads best on this color (8.73:1).
About this color
#7B324C is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.105 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.038 away. White text reads best on it, at 8.73:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.40:1 |
| White text | 8.73:1 |
Values
| HEX | #7B324C |
| RGB | rgb(123, 50, 76) |
| HSL | hsl(339, 42%, 34%) |
| OKLCH | oklch(42.6% 0.105 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B324C | 8.73:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #7B324C | 2.40:1 | Fails | Lc 14.6 | Not readable |
| #7B324C text on white | 8.73:1 | AAA | Lc 89.4 | Fine for body text |
| #7B324C text on black | 2.40:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EED0D8
oklch(88.5% 0.035 359.9)
-
Step 300
300
#E3B1BF
oklch(81% 0.061 360)
-
Step 400
400
#D3869E
oklch(70.6% 0.099 359.8)
-
Step 500
500
#C66686
oklch(63.1% 0.127 0.2)
-
Step 600
600
#B14C70
oklch(55.7% 0.136 0.2)
-
Step 700
700
#983C5D
oklch(49.1% 0.127 0.6)
-
Step 800
800 (this color)
#7B324C
oklch(42.6% 0.105 0.3)
-
Step 900
900
#642D3F
oklch(37.8% 0.082 1.1)
-
Step 950
950
#3B1B25
oklch(27.1% 0.052 1.2)
#7B324C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E424D | 0.117 |
| Deuteranopia (no green cones) | #52504A | 0.106 |
| Tritanopia (no blue cones) | #852C3C | 0.031 |
| Achromatopsia (no color) | #4B4B4B | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B324C
#7B324C
oklch(42.6% 0.105 0.3)
- #005C50
#005C50
oklch(42.5% 0.077 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B324C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.038
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.059
- Wine #80013F ΔE 0.063
- Mulberry #920A4E ΔE 0.064
- Red Wine #8C0034 ΔE 0.065
- Berry #990F4B ΔE 0.069
- Dark Mauve #874C62 ΔE 0.070
Use #7B324C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.