#7B313D
Closest named color: Brownish Purple (#76424E). oklch(42% 0.103 12.8), rgb(123, 49, 61).
Aa
White text reads best on this color (8.94:1).
About this color
#7B313D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.103 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 8.94:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.94:1 |
Values
| HEX | #7B313D |
| RGB | rgb(123, 49, 61) |
| HSL | hsl(350, 43%, 34%) |
| OKLCH | oklch(42% 0.103 12.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B313D | 8.94:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #7B313D | 2.34:1 | Fails | Lc 14.0 | Not readable |
| #7B313D text on white | 8.94:1 | AAA | Lc 89.9 | Fine for body text |
| #7B313D text on black | 2.34:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E6
oklch(93.5% 0.018 13.1)
-
Step 200
200
#EED1D3
oklch(88.5% 0.033 13)
-
Step 300
300
#E5B1B6
oklch(80.9% 0.061 12.1)
-
Step 400
400
#D68790
oklch(70.8% 0.097 12.4)
-
Step 500
500
#C86774
oklch(63% 0.123 12.8)
-
Step 600
600
#B34D5D
oklch(55.6% 0.133 12.8)
-
Step 700
700
#9A3D4C
oklch(49.1% 0.125 13.1)
-
Step 800
800 (this color)
#7B313D
oklch(42% 0.103 12.8)
-
Step 900
900
#652D35
oklch(37.6% 0.081 12.9)
-
Step 950
950
#3B1B1F
oklch(26.9% 0.05 13.1)
#7B313D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41403D | 0.113 |
| Deuteranopia (no green cones) | #544F3B | 0.105 |
| Tritanopia (no blue cones) | #862736 | 0.026 |
| Achromatopsia (no color) | #494949 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B313D
#7B313D
oklch(42% 0.103 12.8)
- #005958
#005958
oklch(42% 0.072 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B313D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Purple Brown #673A3F ΔE 0.042
- Red Brown #8B2E16 ΔE 0.056
- Red Wine #8C0034 ΔE 0.061
- Wine Red #7B0323 ΔE 0.065
- Chestnut #742802 ΔE 0.065
- Bordeaux #7B002C ΔE 0.066
- Wine #80013F ΔE 0.067
Use #7B313D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.