#7B305B
Closest named color: Brownish Purple (#76424E). oklch(42.9% 0.116 347.6), rgb(123, 48, 91).
Aa
White text reads best on this color (8.69:1).
About this color
#7B305B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.116 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.054 away. White text reads best on it, at 8.69:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.69:1 |
Values
| HEX | #7B305B |
| RGB | rgb(123, 48, 91) |
| HSL | hsl(326, 44%, 34%) |
| OKLCH | oklch(42.9% 0.116 347.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B305B | 8.69:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #7B305B | 2.41:1 | Fails | Lc 14.7 | Not readable |
| #7B305B text on white | 8.69:1 | AAA | Lc 89.2 | Fine for body text |
| #7B305B text on black | 2.41:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EDD0DE
oklch(88.6% 0.037 347.1)
-
Step 300
300
#E3AFC9
oklch(80.9% 0.069 347.3)
-
Step 400
400
#D284AD
oklch(70.7% 0.108 347.4)
-
Step 500
500
#C56399
oklch(63.2% 0.14 347.6)
-
Step 600
600
#B04883
oklch(55.7% 0.151 348)
-
Step 700
700
#97386F
oklch(49.1% 0.141 347.8)
-
Step 800
800 (this color)
#7B305B
oklch(42.9% 0.116 347.6)
-
Step 900
900
#632B4A
oklch(37.7% 0.09 347.9)
-
Step 950
950
#3A1A2B
oklch(27% 0.056 348.4)
#7B305B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38435C | 0.127 |
| Deuteranopia (no green cones) | #4D5059 | 0.114 |
| Tritanopia (no blue cones) | #832E41 | 0.045 |
| Achromatopsia (no color) | #4B4B4B | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B305B
#7B305B
oklch(42.9% 0.116 347.6)
- #005E46
#005E46
oklch(42.8% 0.087 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B305B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.054
- Red Purple #820747 ΔE 0.057
- Mulberry #920A4E ΔE 0.060
- Velvet #750851 ΔE 0.063
- Wine #80013F ΔE 0.066
- Berry #990F4B ΔE 0.069
- Purple Brown #673A3F ΔE 0.069
- Dark Mauve #874C62 ΔE 0.073
Use #7B305B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.