#7B304E
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.109 357.8), rgb(123, 48, 78).
Aa
White text reads best on this color (8.84:1).
About this color
#7B304E is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.109 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 8.84:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.37:1 |
| White text | 8.84:1 |
Values
| HEX | #7B304E |
| RGB | rgb(123, 48, 78) |
| HSL | hsl(336, 44%, 34%) |
| OKLCH | oklch(42.4% 0.109 357.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B304E | 8.84:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #7B304E | 2.37:1 | Fails | Lc 14.3 | Not readable |
| #7B304E text on white | 8.84:1 | AAA | Lc 89.7 | Fine for body text |
| #7B304E text on black | 2.37:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5EA
oklch(93.6% 0.019 356.4)
-
Step 200
200
#EED0D9
oklch(88.5% 0.035 357.8)
-
Step 300
300
#E4B0C0
oklch(80.9% 0.064 358.4)
-
Step 400
400
#D485A0
oklch(70.6% 0.102 358)
-
Step 500
500
#C76589
oklch(63.2% 0.13 358.2)
-
Step 600
600
#B24A73
oklch(55.7% 0.142 358.1)
-
Step 700
700
#993A61
oklch(49.2% 0.133 357.6)
-
Step 800
800 (this color)
#7B304E
oklch(42.4% 0.109 357.8)
-
Step 900
900
#642C41
oklch(37.7% 0.085 358.3)
-
Step 950
950
#3B1A26
oklch(27% 0.054 358.3)
#7B304E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C414F | 0.121 |
| Deuteranopia (no green cones) | #504F4C | 0.110 |
| Tritanopia (no blue cones) | #852A3C | 0.033 |
| Achromatopsia (no color) | #4A4A4A | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B304E
#7B304E
oklch(42.4% 0.109 357.8)
- #005C4E
#005C4E
oklch(42.5% 0.078 177.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B304E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Purple Brown #673A3F ΔE 0.054
- Red Purple #820747 ΔE 0.054
- Wine #80013F ΔE 0.059
- Mulberry #920A4E ΔE 0.061
- Red Wine #8C0034 ΔE 0.064
- Berry #990F4B ΔE 0.067
- Velvet #750851 ΔE 0.068
Use #7B304E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.