#7B303D
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.105 12.2), rgb(123, 48, 61).
Aa
White text reads best on this color (9.00:1).
About this color
#7B303D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.105 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 9.00:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.33:1 |
| White text | 9.00:1 |
Values
| HEX | #7B303D |
| RGB | rgb(123, 48, 61) |
| HSL | hsl(350, 44%, 34%) |
| OKLCH | oklch(41.9% 0.105 12.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B303D | 9.00:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #7B303D | 2.33:1 | Fails | Lc 13.9 | Not readable |
| #7B303D text on white | 9.00:1 | AAA | Lc 90.1 | Preferred for body text |
| #7B303D text on black | 2.33:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E7
oklch(93.5% 0.018 8.8)
-
Step 200
200
#EFD0D3
oklch(88.4% 0.035 11.2)
-
Step 300
300
#E5B1B6
oklch(80.9% 0.061 12.1)
-
Step 400
400
#D68790
oklch(70.8% 0.097 12.4)
-
Step 500
500
#C96775
oklch(63.2% 0.125 12.3)
-
Step 600
600
#B44C5D
oklch(55.6% 0.136 12.6)
-
Step 700
700
#9B3C4D
oklch(49.1% 0.127 12.2)
-
Step 800
800 (this color)
#7B303D
oklch(41.9% 0.105 12.2)
-
Step 900
900
#652D36
oklch(37.6% 0.081 11.7)
-
Step 950
950
#3C1B20
oklch(27.1% 0.052 11.6)
#7B303D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40403D | 0.116 |
| Deuteranopia (no green cones) | #534F3B | 0.108 |
| Tritanopia (no blue cones) | #862535 | 0.027 |
| Achromatopsia (no color) | #494949 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B303D
#7B303D
oklch(41.9% 0.105 12.2)
- #005957
#005957
oklch(41.9% 0.072 192.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B303D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.043
- Red Brown #8B2E16 ΔE 0.057
- Red Wine #8C0034 ΔE 0.059
- Wine Red #7B0323 ΔE 0.063
- Bordeaux #7B002C ΔE 0.064
- Wine #80013F ΔE 0.064
- Red Purple #820747 ΔE 0.065
Use #7B303D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.