#7B3039
Closest named color: Purple Brown (#673A3F). oklch(41.8% 0.105 15.6), rgb(123, 48, 57).
Aa
White text reads best on this color (9.03:1).
About this color
#7B3039 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.105 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.043 away. White text reads best on it, at 9.03:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.32:1 |
| White text | 9.03:1 |
Values
| HEX | #7B3039 |
| RGB | rgb(123, 48, 57) |
| HSL | hsl(353, 44%, 34%) |
| OKLCH | oklch(41.8% 0.105 15.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3039 | 9.03:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #7B3039 | 2.32:1 | Fails | Lc 13.8 | Not readable |
| #7B3039 text on white | 9.03:1 | AAA | Lc 90.2 | Preferred for body text |
| #7B3039 text on black | 2.32:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E6
oklch(93.6% 0.019 13.4)
-
Step 200
200
#EFD1D2
oklch(88.6% 0.034 15.5)
-
Step 300
300
#E5B1B3
oklch(80.8% 0.061 15.9)
-
Step 400
400
#D6878C
oklch(70.6% 0.097 15.7)
-
Step 500
500
#C96770
oklch(63.1% 0.124 15.5)
-
Step 600
600
#B54C58
oklch(55.6% 0.137 15.7)
-
Step 700
700
#9B3D48
oklch(49.1% 0.126 15.9)
-
Step 800
800 (this color)
#7B3039
oklch(41.8% 0.105 15.6)
-
Step 900
900
#662D33
oklch(37.7% 0.082 15.3)
-
Step 950
950
#3C1B1E
oklch(27% 0.052 15.4)
#7B3039 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413F39 | 0.114 |
| Deuteranopia (no green cones) | #544F37 | 0.107 |
| Tritanopia (no blue cones) | #862434 | 0.028 |
| Achromatopsia (no color) | #494949 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3039
#7B3039
oklch(41.8% 0.105 15.6)
- #005859
#005859
oklch(41.7% 0.071 196.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3039, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.043
- Brownish Purple #76424E ΔE 0.045
- Red Brown #8B2E16 ΔE 0.052
- Chestnut #742802 ΔE 0.060
- Red Wine #8C0034 ΔE 0.060
- Wine Red #7B0323 ΔE 0.062
- Rust Brown #8B3103 ΔE 0.063
- Bordeaux #7B002C ΔE 0.064
Use #7B3039 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.