#7B2C34
Closest named color: Purple Brown (#673A3F). oklch(41.1% 0.11 17.4), rgb(123, 44, 52).
Aa
White text reads best on this color (9.32:1).
About this color
#7B2C34 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.110 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.047 away. White text reads best on it, at 9.32:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.32:1 |
Values
| HEX | #7B2C34 |
| RGB | rgb(123, 44, 52) |
| HSL | hsl(354, 47%, 33%) |
| OKLCH | oklch(41.1% 0.11 17.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2C34 | 9.32:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #7B2C34 | 2.25:1 | Fails | Lc 13.1 | Not readable |
| #7B2C34 text on white | 9.32:1 | AAA | Lc 90.8 | Preferred for body text |
| #7B2C34 text on black | 2.25:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E5
oklch(93.5% 0.019 17.5)
-
Step 200
200
#F0D0D0
oklch(88.4% 0.036 17.9)
-
Step 300
300
#E7B0B1
oklch(80.8% 0.064 17.4)
-
Step 400
400
#D98689
oklch(70.8% 0.102 17.6)
-
Step 500
500
#CC656C
oklch(63.1% 0.131 17.3)
-
Step 600
600
#B84954
oklch(55.6% 0.144 17.1)
-
Step 700
700
#9E3A44
oklch(49.1% 0.133 17.6)
-
Step 800
800 (this color)
#7B2C34
oklch(41.1% 0.11 17.4)
-
Step 900
900
#672C31
oklch(37.7% 0.085 16.9)
-
Step 950
950
#3D1A1D
oklch(27% 0.055 16.1)
#7B2C34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3C34 | 0.120 |
| Deuteranopia (no green cones) | #534D32 | 0.111 |
| Tritanopia (no blue cones) | #871E2F | 0.030 |
| Achromatopsia (no color) | #474747 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2C34
#7B2C34
oklch(41.1% 0.11 17.4)
- #005658
#005658
oklch(41.1% 0.07 197.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2C34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.047
- Red Brown #8B2E16 ΔE 0.050
- Wine Red #7B0323 ΔE 0.053
- Chestnut #742802 ΔE 0.054
- Brownish Purple #76424E ΔE 0.054
- Red Wine #8C0034 ΔE 0.056
- Bordeaux #7B002C ΔE 0.056
- Brick Red #8F1402 ΔE 0.059
Use #7B2C34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.