#7B2977
Closest named color: Purple (#800080). oklch(43.4% 0.149 329.8), rgb(123, 41, 119).
Aa
White text reads best on this color (8.65:1).
About this color
#7B2977 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.149 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.047 away. White text reads best on it, at 8.65:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.149) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.42:1 |
| White text | 8.65:1 |
Values
| HEX | #7B2977 |
| RGB | rgb(123, 41, 119) |
| HSL | hsl(303, 50%, 32%) |
| OKLCH | oklch(43.4% 0.149 329.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2977 | 8.65:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #7B2977 | 2.42:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #7B2977 text on white | 8.65:1 | AAA | Lc 88.9 | Fine for body text |
| #7B2977 text on black | 2.42:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F2
oklch(93.6% 0.025 329.7)
-
Step 200
200
#ECCEE9
oklch(88.5% 0.049 329.2)
-
Step 300
300
#E1ADDC
oklch(81% 0.086 329.6)
-
Step 400
400
#D07FCA
oklch(70.7% 0.139 329.6)
-
Step 500
500
#C25ABC
oklch(63% 0.178 329.7)
-
Step 600
600
#AD3CA8
oklch(55.6% 0.193 329.6)
-
Step 700
700
#952C90
oklch(49.1% 0.18 329.9)
-
Step 800
800 (this color)
#7B2977
oklch(43.4% 0.149 329.8)
-
Step 900
900
#62255E
oklch(37.7% 0.116 330.2)
-
Step 950
950
#391737
oklch(26.9% 0.073 329.6)
#7B2977 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #224479 | 0.155 |
| Deuteranopia (no green cones) | #3F4F75 | 0.133 |
| Tritanopia (no blue cones) | #7F324C | 0.080 |
| Achromatopsia (no color) | #4B4B4B | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2977
#7B2977
oklch(43.4% 0.149 329.8)
- #006229
#006229
oklch(43.3% 0.12 149.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2977, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.047
- Dark Magenta #8B008B ΔE 0.058
- Warm Purple #952E8F ΔE 0.065
- Light Eggplant #894585 ΔE 0.069
- Rich Purple #720058 ΔE 0.071
- Rebecca Purple #663399 ΔE 0.072
- Velvet #750851 ΔE 0.072
- Red Violet #9E0168 ΔE 0.078
Use #7B2977 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.