#7B294D
Closest named color: Red Purple (#820747). oklch(41.4% 0.12 356.5), rgb(123, 41, 77).
Aa
White text reads best on this color (9.26:1).
About this color
#7B294D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.120 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.041 away. White text reads best on it, at 9.26:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.26:1 |
| White text | 9.26:1 |
Values
| HEX | #7B294D |
| RGB | rgb(123, 41, 77) |
| HSL | hsl(334, 50%, 32%) |
| OKLCH | oklch(41.4% 0.12 356.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B294D | 9.26:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #7B294D | 2.26:1 | Fails | Lc 13.3 | Not readable |
| #7B294D text on white | 9.26:1 | AAA | Lc 90.6 | Preferred for body text |
| #7B294D text on black | 2.26:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5EA
oklch(93.7% 0.02 357.6)
-
Step 200
200
#F0CFDA
oklch(88.5% 0.04 355.8)
-
Step 300
300
#E7AEC2
oklch(80.9% 0.071 355.9)
-
Step 400
400
#D882A2
oklch(70.7% 0.112 356.5)
-
Step 500
500
#CB608B
oklch(63.1% 0.143 356.7)
-
Step 600
600
#B64475
oklch(55.6% 0.155 356.7)
-
Step 700
700
#9C3563
oklch(49.1% 0.144 356.2)
-
Step 800
800 (this color)
#7B294D
oklch(41.4% 0.12 356.5)
-
Step 900
900
#672943
oklch(37.8% 0.094 356.3)
-
Step 950
950
#3C1927
oklch(27% 0.058 356.5)
#7B294D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373E4E | 0.133 |
| Deuteranopia (no green cones) | #4D4D4B | 0.121 |
| Tritanopia (no blue cones) | #852237 | 0.039 |
| Achromatopsia (no color) | #474747 | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B294D
#7B294D
oklch(41.4% 0.12 356.5)
- #00594A
#00594A
oklch(41.5% 0.077 176.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B294D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.041
- Wine #80013F ΔE 0.046
- Mulberry #920A4E ΔE 0.053
- Velvet #750851 ΔE 0.054
- Red Wine #8C0034 ΔE 0.056
- Brownish Purple #76424E ΔE 0.058
- Merlot #730039 ΔE 0.061
- Bordeaux #7B002C ΔE 0.062
Use #7B294D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.