#7B294C
Closest named color: Red Purple (#820747). oklch(41.4% 0.119 357.2), rgb(123, 41, 76).
Aa
White text reads best on this color (9.27:1).
About this color
#7B294C is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.119 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.041 away. White text reads best on it, at 9.27:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.26:1 |
| White text | 9.27:1 |
Values
| HEX | #7B294C |
| RGB | rgb(123, 41, 76) |
| HSL | hsl(334, 50%, 32%) |
| OKLCH | oklch(41.4% 0.119 357.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B294C | 9.27:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #7B294C | 2.26:1 | Fails | Lc 13.3 | Not readable |
| #7B294C text on white | 9.27:1 | AAA | Lc 90.7 | Preferred for body text |
| #7B294C text on black | 2.26:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5EA
oklch(93.7% 0.02 357.6)
-
Step 200
200
#F0CFD9
oklch(88.5% 0.039 357.7)
-
Step 300
300
#E7AEC1
oklch(80.9% 0.071 357)
-
Step 400
400
#D882A1
oklch(70.6% 0.112 357.2)
-
Step 500
500
#CB608A
oklch(63% 0.143 357.3)
-
Step 600
600
#B64474
oklch(55.6% 0.155 357.2)
-
Step 700
700
#9D3561
oklch(49.2% 0.144 357.7)
-
Step 800
800 (this color)
#7B294C
oklch(41.4% 0.119 357.2)
-
Step 900
900
#672942
oklch(37.7% 0.094 357.3)
-
Step 950
950
#3C1927
oklch(27% 0.058 356.5)
#7B294C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373D4D | 0.133 |
| Deuteranopia (no green cones) | #4E4D4A | 0.120 |
| Tritanopia (no blue cones) | #852237 | 0.038 |
| Achromatopsia (no color) | #474747 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B294C
#7B294C
oklch(41.4% 0.119 357.2)
- #00594B
#00594B
oklch(41.5% 0.077 177.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B294C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.041
- Wine #80013F ΔE 0.046
- Mulberry #920A4E ΔE 0.054
- Velvet #750851 ΔE 0.055
- Red Wine #8C0034 ΔE 0.055
- Brownish Purple #76424E ΔE 0.057
- Bordeaux #7B002C ΔE 0.060
- Merlot #730039 ΔE 0.061
Use #7B294C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.