#7B2948
Closest named color: Red Purple (#820747). oklch(41.3% 0.118 0.3), rgb(123, 41, 72).
Aa
White text reads best on this color (9.32:1).
About this color
#7B2948 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.118 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.043 away. White text reads best on it, at 9.32:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.25:1 |
| White text | 9.32:1 |
Values
| HEX | #7B2948 |
| RGB | rgb(123, 41, 72) |
| HSL | hsl(337, 50%, 32%) |
| OKLCH | oklch(41.3% 0.118 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2948 | 9.32:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #7B2948 | 2.25:1 | Fails | Lc 13.2 | Not readable |
| #7B2948 text on white | 9.32:1 | AAA | Lc 90.8 | Preferred for body text |
| #7B2948 text on black | 2.25:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E9
oklch(93.7% 0.019 1.4)
-
Step 200
200
#F0CFD8
oklch(88.5% 0.039 359.6)
-
Step 300
300
#E7AFBE
oklch(81% 0.068 1)
-
Step 400
400
#D9839D
oklch(70.8% 0.11 0.8)
-
Step 500
500
#CC6185
oklch(63.2% 0.14 0.7)
-
Step 600
600
#B7456F
oklch(55.7% 0.152 0.5)
-
Step 700
700
#9D355D
oklch(49% 0.143 0.1)
-
Step 800
800 (this color)
#7B2948
oklch(41.3% 0.118 0.3)
-
Step 900
900
#67293F
oklch(37.6% 0.092 0.3)
-
Step 950
950
#3D1925
oklch(27.1% 0.058 0.7)
#7B2948 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383D49 | 0.132 |
| Deuteranopia (no green cones) | #4E4D46 | 0.120 |
| Tritanopia (no blue cones) | #852035 | 0.034 |
| Achromatopsia (no color) | #474747 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2948
#7B2948
oklch(41.3% 0.118 0.3)
- #00584D
#00584D
oklch(41.3% 0.075 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2948, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.043
- Wine #80013F ΔE 0.046
- Red Wine #8C0034 ΔE 0.052
- Mulberry #920A4E ΔE 0.055
- Brownish Purple #76424E ΔE 0.056
- Bordeaux #7B002C ΔE 0.057
- Purple Brown #673A3F ΔE 0.058
- Velvet #750851 ΔE 0.059
Use #7B2948 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.