#7B2940
Closest named color: Wine (#80013F). oklch(41% 0.115 6.6), rgb(123, 41, 64).
Aa
White text reads best on this color (9.40:1).
About this color
#7B2940 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.115 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.048 away. White text reads best on it, at 9.40:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.23:1 |
| White text | 9.40:1 |
Values
| HEX | #7B2940 |
| RGB | rgb(123, 41, 64) |
| HSL | hsl(343, 50%, 32%) |
| OKLCH | oklch(41% 0.115 6.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2940 | 9.40:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #7B2940 | 2.23:1 | Fails | Lc 13.0 | Not readable |
| #7B2940 text on white | 9.40:1 | AAA | Lc 91.0 | Preferred for body text |
| #7B2940 text on black | 2.23:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E8
oklch(93.6% 0.019 5.3)
-
Step 200
200
#F0CFD5
oklch(88.4% 0.038 5.5)
-
Step 300
300
#E8AFB9
oklch(80.9% 0.068 7)
-
Step 400
400
#DA8395
oklch(70.7% 0.109 6.9)
-
Step 500
500
#CD627C
oklch(63.2% 0.138 6.5)
-
Step 600
600
#B84665
oklch(55.6% 0.149 6.6)
-
Step 700
700
#9E3654
oklch(49% 0.14 6.2)
-
Step 800
800 (this color)
#7B2940
oklch(41% 0.115 6.6)
-
Step 900
900
#682A3A
oklch(37.8% 0.09 6.3)
-
Step 950
950
#3D1922
oklch(27% 0.057 5.9)
#7B2940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3C41 | 0.129 |
| Deuteranopia (no green cones) | #504C3E | 0.117 |
| Tritanopia (no blue cones) | #861E32 | 0.030 |
| Achromatopsia (no color) | #464646 | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2940
#7B2940
oklch(41% 0.115 6.6)
- #005751
#005751
oklch(41.1% 0.072 186.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.048
- Red Purple #820747 ΔE 0.048
- Red Wine #8C0034 ΔE 0.049
- Bordeaux #7B002C ΔE 0.052
- Purple Brown #673A3F ΔE 0.053
- Wine Red #7B0323 ΔE 0.054
- Brownish Purple #76424E ΔE 0.055
- Merlot #730039 ΔE 0.060
Use #7B2940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.