#7B2769
Closest named color: Velvet (#750851). oklch(42.4% 0.14 337.4), rgb(123, 39, 105).
Aa
White text reads best on this color (8.98:1).
About this color
#7B2769 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.140 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.054 away. White text reads best on it, at 8.98:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.33:1 |
| White text | 8.98:1 |
Values
| HEX | #7B2769 |
| RGB | rgb(123, 39, 105) |
| HSL | hsl(313, 52%, 32%) |
| OKLCH | oklch(42.4% 0.14 337.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2769 | 8.98:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #7B2769 | 2.33:1 | Fails | Lc 14.1 | Not readable |
| #7B2769 text on white | 8.98:1 | AAA | Lc 89.8 | Fine for body text |
| #7B2769 text on black | 2.33:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F0
oklch(93.6% 0.024 336.1)
-
Step 200
200
#EECEE4
oklch(88.5% 0.046 337.4)
-
Step 300
300
#E4ADD4
oklch(81% 0.082 337.3)
-
Step 400
400
#D47FBE
oklch(70.7% 0.131 337.2)
-
Step 500
500
#C75BAD
oklch(63.1% 0.168 337.6)
-
Step 600
600
#B23D99
oklch(55.7% 0.183 337.3)
-
Step 700
700
#982E82
oklch(49% 0.169 337.3)
-
Step 800
800 (this color)
#7B2769
oklch(42.4% 0.14 337.4)
-
Step 900
900
#642656
oklch(37.7% 0.109 337.2)
-
Step 950
950
#3B1732
oklch(27% 0.069 337.9)
#7B2769 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #29416B | 0.151 |
| Deuteranopia (no green cones) | #444E67 | 0.132 |
| Tritanopia (no blue cones) | #822B44 | 0.068 |
| Achromatopsia (no color) | #494949 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2769
#7B2769
oklch(42.4% 0.14 337.4)
- #005E37
#005E37
oklch(42.4% 0.101 157.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2769, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.054
- Rich Purple #720058 ΔE 0.057
- Purple #800080 ΔE 0.059
- Red Purple #820747 ΔE 0.061
- Mulberry #920A4E ΔE 0.066
- Wine #80013F ΔE 0.073
- Red Violet #9E0168 ΔE 0.073
- Dark Magenta #8B008B ΔE 0.074
Use #7B2769 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.