#7B2768
Closest named color: Velvet (#750851). oklch(42.4% 0.139 337.9), rgb(123, 39, 104).
Aa
White text reads best on this color (9.00:1).
About this color
#7B2768 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.139 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.053 away. White text reads best on it, at 9.00:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.33:1 |
| White text | 9.00:1 |
Values
| HEX | #7B2768 |
| RGB | rgb(123, 39, 104) |
| HSL | hsl(314, 52%, 32%) |
| OKLCH | oklch(42.4% 0.139 337.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2768 | 9.00:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #7B2768 | 2.33:1 | Fails | Lc 14.1 | Not readable |
| #7B2768 text on white | 9.00:1 | AAA | Lc 89.9 | Fine for body text |
| #7B2768 text on black | 2.33:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EECEE4
oklch(88.5% 0.046 337.4)
-
Step 300
300
#E4ADD3
oklch(81% 0.081 338.1)
-
Step 400
400
#D47FBD
oklch(70.7% 0.13 337.7)
-
Step 500
500
#C75BAC
oklch(63.1% 0.167 338)
-
Step 600
600
#B23D97
oklch(55.6% 0.181 338.1)
-
Step 700
700
#992E81
oklch(49.1% 0.169 338.1)
-
Step 800
800 (this color)
#7B2768
oklch(42.4% 0.139 337.9)
-
Step 900
900
#642655
oklch(37.6% 0.108 338)
-
Step 950
950
#3B1732
oklch(27% 0.069 337.9)
#7B2768 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A416A | 0.150 |
| Deuteranopia (no green cones) | #454E66 | 0.131 |
| Tritanopia (no blue cones) | #822B44 | 0.066 |
| Achromatopsia (no color) | #494949 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2768
#7B2768
oklch(42.4% 0.139 337.9)
- #005E38
#005E38
oklch(42.4% 0.1 157.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2768, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.053
- Rich Purple #720058 ΔE 0.057
- Red Purple #820747 ΔE 0.060
- Purple #800080 ΔE 0.061
- Mulberry #920A4E ΔE 0.065
- Wine #80013F ΔE 0.072
- Red Violet #9E0168 ΔE 0.073
- Dark Fuchsia #9D0759 ΔE 0.075
Use #7B2768 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.