#7B273C
Closest named color: Red Wine (#8C0034). oklch(40.6% 0.117 8.9), rgb(123, 39, 60).
Aa
White text reads best on this color (9.55:1).
About this color
#7B273C is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.117 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Red Wine (#8C0034), ΔE 0.046 away. White text reads best on it, at 9.55:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Red Wine (#8C0034) |
| Black text | 2.19:1 |
| White text | 9.55:1 |
Values
| HEX | #7B273C |
| RGB | rgb(123, 39, 60) |
| HSL | hsl(345, 52%, 32%) |
| OKLCH | oklch(40.6% 0.117 8.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B273C | 9.55:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #7B273C | 2.19:1 | Fails | Lc 12.6 | Not readable |
| #7B273C text on white | 9.55:1 | AAA | Lc 91.3 | Preferred for body text |
| #7B273C text on black | 2.19:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F7E5E7
oklch(93.7% 0.02 9.8)
-
Step 200
200
#F1CFD4
oklch(88.5% 0.039 7.9)
-
Step 300
300
#E9AFB7
oklch(81% 0.069 9.5)
-
Step 400
400
#DB8392
oklch(70.7% 0.109 9.2)
-
Step 500
500
#CE6178
oklch(63.1% 0.139 8.7)
-
Step 600
600
#BA4461
oklch(55.6% 0.153 8.6)
-
Step 700
700
#A03550
oklch(49.1% 0.142 8.8)
-
Step 800
800 (this color)
#7B273C
oklch(40.6% 0.117 8.9)
-
Step 900
900
#692937
oklch(37.7% 0.093 9.1)
-
Step 950
950
#3E1920
oklch(27.1% 0.058 9.9)
#7B273C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3B3C | 0.130 |
| Deuteranopia (no green cones) | #504B3A | 0.118 |
| Tritanopia (no blue cones) | #861A2F | 0.030 |
| Achromatopsia (no color) | #454545 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B273C
#7B273C
oklch(40.6% 0.117 8.9)
- #005551
#005551
oklch(40.5% 0.07 189.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B273C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Wine #8C0034 ΔE 0.046
- Wine #80013F ΔE 0.046
- Bordeaux #7B002C ΔE 0.047
- Red Purple #820747 ΔE 0.048
- Wine Red #7B0323 ΔE 0.049
- Purple Brown #673A3F ΔE 0.054
- Merlot #730039 ΔE 0.058
- Brownish Purple #76424E ΔE 0.059
Use #7B273C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.