#7B273B
Closest named color: Bordeaux (#7B002C). oklch(40.6% 0.117 9.7), rgb(123, 39, 59).
Aa
White text reads best on this color (9.56:1).
About this color
#7B273B is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.117 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.047 away. White text reads best on it, at 9.56:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.19:1 |
| White text | 9.56:1 |
Values
| HEX | #7B273B |
| RGB | rgb(123, 39, 59) |
| HSL | hsl(346, 52%, 32%) |
| OKLCH | oklch(40.6% 0.117 9.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B273B | 9.56:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #7B273B | 2.19:1 | Fails | Lc 12.6 | Not readable |
| #7B273B text on white | 9.56:1 | AAA | Lc 91.3 | Preferred for body text |
| #7B273B text on black | 2.19:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F7E5E7
oklch(93.7% 0.02 9.8)
-
Step 200
200
#F1CFD3
oklch(88.4% 0.039 9.9)
-
Step 300
300
#E9AFB7
oklch(81% 0.069 9.5)
-
Step 400
400
#DB8391
oklch(70.7% 0.109 10)
-
Step 500
500
#CF6176
oklch(63.2% 0.14 10)
-
Step 600
600
#BA455F
oklch(55.7% 0.152 10)
-
Step 700
700
#A0354F
oklch(49.1% 0.142 9.4)
-
Step 800
800 (this color)
#7B273B
oklch(40.6% 0.117 9.7)
-
Step 900
900
#692A37
oklch(37.8% 0.091 9.7)
-
Step 950
950
#3E1920
oklch(27.1% 0.058 9.9)
#7B273B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3A3B | 0.130 |
| Deuteranopia (no green cones) | #504B39 | 0.118 |
| Tritanopia (no blue cones) | #86192F | 0.029 |
| Achromatopsia (no color) | #454545 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B273B
#7B273B
oklch(40.6% 0.117 9.7)
- #005551
#005551
oklch(40.5% 0.07 189.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B273B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.047
- Red Wine #8C0034 ΔE 0.047
- Wine #80013F ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Red Purple #820747 ΔE 0.050
- Purple Brown #673A3F ΔE 0.053
- Merlot #730039 ΔE 0.058
- Brownish Purple #76424E ΔE 0.059
Use #7B273B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.