#7B2736
Closest named color: Wine Red (#7B0323). oklch(40.5% 0.116 13.5), rgb(123, 39, 54).
Aa
White text reads best on this color (9.60:1).
About this color
#7B2736 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.116 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Wine Red (#7B0323), ΔE 0.045 away. White text reads best on it, at 9.60:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Wine Red (#7B0323) |
| Black text | 2.18:1 |
| White text | 9.60:1 |
Values
| HEX | #7B2736 |
| RGB | rgb(123, 39, 54) |
| HSL | hsl(349, 52%, 32%) |
| OKLCH | oklch(40.5% 0.116 13.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2736 | 9.60:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #7B2736 | 2.18:1 | Fails | Lc 12.5 | Not readable |
| #7B2736 text on white | 9.60:1 | AAA | Lc 91.4 | Preferred for body text |
| #7B2736 text on black | 2.18:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F7E5E6
oklch(93.7% 0.02 13.6)
-
Step 200
200
#F1D0D2
oklch(88.6% 0.037 13.7)
-
Step 300
300
#E9AFB4
oklch(80.9% 0.068 12.9)
-
Step 400
400
#DB838D
oklch(70.6% 0.109 12.9)
-
Step 500
500
#CF6170
oklch(63% 0.14 13.5)
-
Step 600
600
#BA4559
oklch(55.5% 0.151 13.2)
-
Step 700
700
#A03649
oklch(49.1% 0.14 13.3)
-
Step 800
800 (this color)
#7B2736
oklch(40.5% 0.116 13.5)
-
Step 900
900
#692A33
oklch(37.7% 0.091 13.7)
-
Step 950
950
#3E191E
oklch(27% 0.058 13.4)
#7B2736 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3A36 | 0.129 |
| Deuteranopia (no green cones) | #514B34 | 0.117 |
| Tritanopia (no blue cones) | #87172D | 0.030 |
| Achromatopsia (no color) | #454545 | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2736
#7B2736
oklch(40.5% 0.116 13.5)
- #005453
#005453
oklch(40.3% 0.069 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2736, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine Red #7B0323 ΔE 0.045
- Bordeaux #7B002C ΔE 0.046
- Red Wine #8C0034 ΔE 0.048
- Wine #80013F ΔE 0.052
- Purple Brown #673A3F ΔE 0.053
- Red Purple #820747 ΔE 0.055
- Red Brown #8B2E16 ΔE 0.058
- Chestnut #742802 ΔE 0.059
Use #7B2736 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.