#7B2538
Closest named color: Bordeaux (#7B002C). oklch(40.3% 0.119 11.2), rgb(123, 37, 56).
Aa
White text reads best on this color (9.70:1).
About this color
#7B2538 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.119 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.043 away. White text reads best on it, at 9.70:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.16:1 |
| White text | 9.70:1 |
Values
| HEX | #7B2538 |
| RGB | rgb(123, 37, 56) |
| HSL | hsl(347, 54%, 31%) |
| OKLCH | oklch(40.3% 0.119 11.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2538 | 9.70:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #7B2538 | 2.16:1 | Fails | Lc 12.3 | Not readable |
| #7B2538 text on white | 9.70:1 | AAA | Lc 91.6 | Preferred for body text |
| #7B2538 text on black | 2.16:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E5E6
oklch(93.7% 0.02 13.6)
-
Step 200
200
#F1CFD3
oklch(88.4% 0.039 9.9)
-
Step 300
300
#EAAFB5
oklch(81% 0.069 11.9)
-
Step 400
400
#DC828F
oklch(70.6% 0.112 11)
-
Step 500
500
#D06074
oklch(63.1% 0.142 11)
-
Step 600
600
#BB435C
oklch(55.5% 0.155 11.2)
-
Step 700
700
#A1344C
oklch(49.1% 0.144 11.1)
-
Step 800
800 (this color)
#7B2538
oklch(40.3% 0.119 11.2)
-
Step 900
900
#692935
oklch(37.6% 0.092 11.1)
-
Step 950
950
#3E191F
oklch(27% 0.058 11.6)
#7B2538 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393938 | 0.133 |
| Deuteranopia (no green cones) | #504B36 | 0.121 |
| Tritanopia (no blue cones) | #86152D | 0.029 |
| Achromatopsia (no color) | #444444 | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2538
#7B2538
oklch(40.3% 0.119 11.2)
- #005451
#005451
oklch(40.3% 0.069 190.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2538, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.043
- Wine Red #7B0323 ΔE 0.043
- Red Wine #8C0034 ΔE 0.045
- Wine #80013F ΔE 0.046
- Red Purple #820747 ΔE 0.050
- Purple Brown #673A3F ΔE 0.055
- Merlot #730039 ΔE 0.056
- Maroon #800000 ΔE 0.061
Use #7B2538 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.