#7B244A
Closest named color: Red Purple (#820747). oklch(40.7% 0.125 357.4), rgb(123, 36, 74).
Aa
White text reads best on this color (9.57:1).
About this color
#7B244A is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.125 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.033 away. White text reads best on it, at 9.57:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.19:1 |
| White text | 9.57:1 |
Values
| HEX | #7B244A |
| RGB | rgb(123, 36, 74) |
| HSL | hsl(334, 55%, 31%) |
| OKLCH | oklch(40.7% 0.125 357.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B244A | 9.57:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #7B244A | 2.19:1 | Fails | Lc 12.7 | Not readable |
| #7B244A text on white | 9.57:1 | AAA | Lc 91.3 | Preferred for body text |
| #7B244A text on black | 2.19:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F7E4EA
oklch(93.6% 0.022 356.3)
-
Step 200
200
#F1CFD9
oklch(88.6% 0.04 358.3)
-
Step 300
300
#E9ADC1
oklch(80.9% 0.074 357.1)
-
Step 400
400
#DB80A1
oklch(70.7% 0.118 357.4)
-
Step 500
500
#CE5D8A
oklch(63% 0.15 357.3)
-
Step 600
600
#B94074
oklch(55.6% 0.163 357.3)
-
Step 700
700
#9F3161
oklch(49.1% 0.151 357.5)
-
Step 800
800 (this color)
#7B244A
oklch(40.7% 0.125 357.4)
-
Step 900
900
#682742
oklch(37.6% 0.098 357)
-
Step 950
950
#3D1827
oklch(27% 0.061 356.5)
#7B244A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343B4B | 0.140 |
| Deuteranopia (no green cones) | #4C4B48 | 0.126 |
| Tritanopia (no blue cones) | #851B34 | 0.039 |
| Achromatopsia (no color) | #454545 | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B244A
#7B244A
oklch(40.7% 0.125 357.4)
- #005749
#005749
oklch(40.8% 0.076 176.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B244A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.033
- Wine #80013F ΔE 0.037
- Velvet #750851 ΔE 0.048
- Red Wine #8C0034 ΔE 0.050
- Mulberry #920A4E ΔE 0.051
- Merlot #730039 ΔE 0.052
- Bordeaux #7B002C ΔE 0.053
- Wine Red #7B0323 ΔE 0.061
Use #7B244A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.