#7B243A
Closest named color: Bordeaux (#7B002C). oklch(40.2% 0.121 9.3), rgb(123, 36, 58).
Aa
White text reads best on this color (9.74:1).
About this color
#7B243A is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.121 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.041 away. White text reads best on it, at 9.74:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.15:1 |
| White text | 9.74:1 |
Values
| HEX | #7B243A |
| RGB | rgb(123, 36, 58) |
| HSL | hsl(345, 55%, 31%) |
| OKLCH | oklch(40.2% 0.121 9.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B243A | 9.74:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #7B243A | 2.15:1 | Fails | Lc 12.3 | Not readable |
| #7B243A text on white | 9.74:1 | AAA | Lc 91.7 | Preferred for body text |
| #7B243A text on black | 2.15:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E5E7
oklch(93.7% 0.02 9.8)
-
Step 200
200
#F2CFD3
oklch(88.5% 0.04 10.1)
-
Step 300
300
#EAAEB7
oklch(80.9% 0.071 8.8)
-
Step 400
400
#DD8291
oklch(70.8% 0.113 9.7)
-
Step 500
500
#D05F77
oklch(63% 0.144 8.9)
-
Step 600
600
#BC425F
oklch(55.6% 0.158 9.5)
-
Step 700
700
#A1334F
oklch(49.1% 0.146 9)
-
Step 800
800 (this color)
#7B243A
oklch(40.2% 0.121 9.3)
-
Step 900
900
#6A2837
oklch(37.7% 0.095 8.8)
-
Step 950
950
#3E1820
oklch(26.9% 0.06 8.8)
#7B243A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38393A | 0.135 |
| Deuteranopia (no green cones) | #4F4A38 | 0.122 |
| Tritanopia (no blue cones) | #86142D | 0.030 |
| Achromatopsia (no color) | #444444 | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B243A
#7B243A
oklch(40.2% 0.121 9.3)
- #005450
#005450
oklch(40.2% 0.07 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B243A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.041
- Wine #80013F ΔE 0.043
- Red Wine #8C0034 ΔE 0.043
- Wine Red #7B0323 ΔE 0.043
- Red Purple #820747 ΔE 0.046
- Merlot #730039 ΔE 0.053
- Purple Brown #673A3F ΔE 0.057
- Mulberry #920A4E ΔE 0.063
Use #7B243A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.