#7B2437
Closest named color: Bordeaux (#7B002C). oklch(40.1% 0.12 11.5), rgb(123, 36, 55).
Aa
White text reads best on this color (9.76:1).
About this color
#7B2437 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.120 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.041 away. White text reads best on it, at 9.76:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.14:1 |
| White text | 9.76:1 |
Values
| HEX | #7B2437 |
| RGB | rgb(123, 36, 55) |
| HSL | hsl(347, 55%, 31%) |
| OKLCH | oklch(40.1% 0.12 11.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2437 | 9.76:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #7B2437 | 2.14:1 | Fails | Lc 12.2 | Not readable |
| #7B2437 text on white | 9.76:1 | AAA | Lc 91.8 | Preferred for body text |
| #7B2437 text on black | 2.14:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F8CCD1
oklch(88.4% 0.05 10.5)
-
Step 300
300
#F5A9B2
oklch(81% 0.09 11.5)
-
Step 400
400
#EB7789
oklch(70.7% 0.144 11.7)
-
Step 500
500
#E14D6C
oklch(63.1% 0.184 11.7)
-
Step 600
600
#CD2554
oklch(55.6% 0.201 11.7)
-
Step 700
700
#B11345
oklch(49.2% 0.187 11.5)
-
Step 800
800
#8F1639
oklch(42.6% 0.155 11.2)
-
Step 900
900 (this color)
#7B2437
oklch(40.1% 0.12 11.5)
-
Step 950
950
#44131D
oklch(27.1% 0.076 11.4)
#7B2437 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393937 | 0.134 |
| Deuteranopia (no green cones) | #504A35 | 0.121 |
| Tritanopia (no blue cones) | #87132C | 0.030 |
| Achromatopsia (no color) | #444444 | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2437
#7B2437
oklch(40.1% 0.12 11.5)
- #005451
#005451
oklch(40.3% 0.069 190.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2437, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.041
- Wine Red #7B0323 ΔE 0.041
- Red Wine #8C0034 ΔE 0.044
- Wine #80013F ΔE 0.045
- Red Purple #820747 ΔE 0.049
- Merlot #730039 ΔE 0.055
- Purple Brown #673A3F ΔE 0.057
- Maroon #800000 ΔE 0.059
Use #7B2437 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.