#7B2240
Closest named color: Wine (#80013F). oklch(40.2% 0.125 4.2), rgb(123, 34, 64).
Aa
White text reads best on this color (9.79:1).
About this color
#7B2240 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.125 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.035 away. White text reads best on it, at 9.79:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #7B2240 |
| RGB | rgb(123, 34, 64) |
| HSL | hsl(340, 57%, 31%) |
| OKLCH | oklch(40.2% 0.125 4.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B2240 | 9.79:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #7B2240 | 2.14:1 | Fails | Lc 12.2 | Not readable |
| #7B2240 text on white | 9.79:1 | AAA | Lc 91.8 | Preferred for body text |
| #7B2240 text on black | 2.14:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E8
oklch(93.7% 0.027 3.4)
-
Step 200
200
#F8CCD5
oklch(88.6% 0.051 4.4)
-
Step 300
300
#F5A7B9
oklch(80.9% 0.094 4.3)
-
Step 400
400
#EB7595
oklch(70.7% 0.149 4.5)
-
Step 500
500
#E1497C
oklch(63.1% 0.191 4)
-
Step 600
600
#CC1F65
oklch(55.6% 0.207 4)
-
Step 700
700
#B00954
oklch(49.1% 0.193 3.9)
-
Step 800
800
#8F1244
oklch(42.7% 0.159 4.5)
-
Step 900
900 (this color)
#7B2240
oklch(40.2% 0.125 4.2)
-
Step 950
950
#441122
oklch(27% 0.08 3.7)
#7B2240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363941 | 0.139 |
| Deuteranopia (no green cones) | #4D4A3E | 0.127 |
| Tritanopia (no blue cones) | #86142E | 0.034 |
| Achromatopsia (no color) | #444444 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B2240
#7B2240
oklch(40.2% 0.125 4.2)
- #00544D
#00544D
oklch(40.1% 0.071 185.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B2240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.035
- Red Purple #820747 ΔE 0.036
- Bordeaux #7B002C ΔE 0.042
- Red Wine #8C0034 ΔE 0.043
- Wine Red #7B0323 ΔE 0.047
- Merlot #730039 ΔE 0.048
- Velvet #750851 ΔE 0.056
- Mulberry #920A4E ΔE 0.056
Use #7B2240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.