#7B1F77
Closest named color: Purple (#800080). oklch(42.4% 0.162 329.9), rgb(123, 31, 119).
Aa
White text reads best on this color (9.11:1).
About this color
#7B1F77 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.162 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.11:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.30:1 |
| White text | 9.11:1 |
Values
| HEX | #7B1F77 |
| RGB | rgb(123, 31, 119) |
| HSL | hsl(303, 60%, 30%) |
| OKLCH | oklch(42.4% 0.162 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1F77 | 9.11:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #7B1F77 | 2.30:1 | Fails | Lc 14.1 | Not readable |
| #7B1F77 text on white | 9.11:1 | AAA | Lc 89.9 | Fine for body text |
| #7B1F77 text on black | 2.30:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3FA
oklch(97.2% 0.013 329.6)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EECDEA
oklch(88.5% 0.053 330)
-
Step 300
300
#E4ABDE
oklch(81% 0.094 330)
-
Step 400
400
#D47BCD
oklch(70.7% 0.151 329.9)
-
Step 500
500
#C754C0
oklch(63.1% 0.194 330)
-
Step 600
600
#B232AC
oklch(55.6% 0.211 330)
-
Step 700
700
#992394
oklch(49.2% 0.196 330)
-
Step 800
800 (this color)
#7B1F77
oklch(42.4% 0.162 329.9)
-
Step 900
900
#642161
oklch(37.6% 0.127 329.6)
-
Step 950
950
#3B1539
oklch(27% 0.08 329.6)
#7B1F77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #144079 | 0.174 |
| Deuteranopia (no green cones) | #3A4D75 | 0.147 |
| Tritanopia (no blue cones) | #802B49 | 0.087 |
| Achromatopsia (no color) | #484848 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1F77
#7B1F77
oklch(42.4% 0.162 329.9)
- #005F28
#005F28
oklch(42.4% 0.117 149.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1F77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Dark Magenta #8B008B ΔE 0.049
- Rich Purple #720058 ΔE 0.062
- Velvet #750851 ΔE 0.066
- Warm Purple #952E8F ΔE 0.070
- Rebecca Purple #663399 ΔE 0.076
- Red Violet #9E0168 ΔE 0.078
- Red Purple #820747 ΔE 0.081
Use #7B1F77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.