#7B1B74
Closest named color: Purple (#800080). oklch(41.9% 0.164 331.3), rgb(123, 27, 116).
Aa
White text reads best on this color (9.32:1).
About this color
#7B1B74 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.164 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.031 away. White text reads best on it, at 9.32:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.25:1 |
| White text | 9.32:1 |
Values
| HEX | #7B1B74 |
| RGB | rgb(123, 27, 116) |
| HSL | hsl(304, 64%, 29%) |
| OKLCH | oklch(41.9% 0.164 331.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1B74 | 9.32:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #7B1B74 | 2.25:1 | Fails | Lc 13.6 | Not readable |
| #7B1B74 text on white | 9.32:1 | AAA | Lc 90.4 | Preferred for body text |
| #7B1B74 text on black | 2.25:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F5E3F2
oklch(93.5% 0.028 331.2)
-
Step 200
200
#EFCDE9
oklch(88.5% 0.053 332)
-
Step 300
300
#E5AADD
oklch(80.9% 0.096 331.1)
-
Step 400
400
#D67ACC
oklch(70.7% 0.153 331.1)
-
Step 500
500
#C952BE
oklch(63.1% 0.196 331.4)
-
Step 600
600
#B430AA
oklch(55.6% 0.212 331.4)
-
Step 700
700
#9B2092
oklch(49.2% 0.198 331.5)
-
Step 800
800 (this color)
#7B1B74
oklch(41.9% 0.164 331.3)
-
Step 900
900
#652060
oklch(37.6% 0.128 330.8)
-
Step 950
950
#3C1438
oklch(27% 0.082 331.6)
#7B1B74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #123E76 | 0.178 |
| Deuteranopia (no green cones) | #3A4B72 | 0.149 |
| Tritanopia (no blue cones) | #802746 | 0.087 |
| Achromatopsia (no color) | #474747 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1B74
#7B1B74
oklch(41.9% 0.164 331.3)
- #005D2B
#005D2B
oklch(41.9% 0.112 151.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1B74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.031
- Dark Magenta #8B008B ΔE 0.051
- Rich Purple #720058 ΔE 0.055
- Velvet #750851 ΔE 0.061
- Warm Purple #952E8F ΔE 0.075
- Red Violet #9E0168 ΔE 0.076
- Red Purple #820747 ΔE 0.077
- Rebecca Purple #663399 ΔE 0.081
Use #7B1B74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.