#7B1B64
Closest named color: Velvet (#750851). oklch(41% 0.152 339.6), rgb(123, 27, 100).
Aa
White text reads best on this color (9.61:1).
About this color
#7B1B64 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.152 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.038 away. White text reads best on it, at 9.61:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.18:1 |
| White text | 9.61:1 |
Values
| HEX | #7B1B64 |
| RGB | rgb(123, 27, 100) |
| HSL | hsl(314, 64%, 29%) |
| OKLCH | oklch(41% 0.152 339.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1B64 | 9.61:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #7B1B64 | 2.18:1 | Fails | Lc 12.8 | Not readable |
| #7B1B64 text on white | 9.61:1 | AAA | Lc 91.1 | Preferred for body text |
| #7B1B64 text on black | 2.18:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F6E4EF
oklch(93.6% 0.024 340.3)
-
Step 200
200
#F0CDE4
oklch(88.5% 0.049 338.8)
-
Step 300
300
#E8AAD3
oklch(80.8% 0.09 339.6)
-
Step 400
400
#DA7BBD
oklch(70.8% 0.142 339.6)
-
Step 500
500
#CD55AC
oklch(63.1% 0.181 339.7)
-
Step 600
600
#B83497
oklch(55.6% 0.197 339.7)
-
Step 700
700
#9E2481
oklch(49% 0.184 339.6)
-
Step 800
800 (this color)
#7B1B64
oklch(41% 0.152 339.6)
-
Step 900
900
#682255
oklch(37.7% 0.118 340)
-
Step 950
950
#3D1532
oklch(27% 0.075 339.5)
#7B1B64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #213B66 | 0.168 |
| Deuteranopia (no green cones) | #414A62 | 0.144 |
| Tritanopia (no blue cones) | #821F3D | 0.071 |
| Achromatopsia (no color) | #454545 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1B64
#7B1B64
oklch(41% 0.152 339.6)
- #005938
#005938
oklch(40.9% 0.093 159.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1B64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.038
- Rich Purple #720058 ΔE 0.040
- Red Purple #820747 ΔE 0.051
- Purple #800080 ΔE 0.055
- Mulberry #920A4E ΔE 0.061
- Wine #80013F ΔE 0.062
- Red Violet #9E0168 ΔE 0.072
- Grape Purple #5D1451 ΔE 0.073
Use #7B1B64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.