#7B1964
Closest named color: Velvet (#750851). oklch(40.8% 0.154 339.5), rgb(123, 25, 100).
Aa
White text reads best on this color (9.69:1).
About this color
#7B1964 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.154 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.037 away. White text reads best on it, at 9.69:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.16:1 |
| White text | 9.69:1 |
Values
| HEX | #7B1964 |
| RGB | rgb(123, 25, 100) |
| HSL | hsl(314, 66%, 29%) |
| OKLCH | oklch(40.8% 0.154 339.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1964 | 9.69:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #7B1964 | 2.16:1 | Fails | Lc 12.7 | Not readable |
| #7B1964 text on white | 9.69:1 | AAA | Lc 91.3 | Preferred for body text |
| #7B1964 text on black | 2.16:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F7E3EF
oklch(93.5% 0.027 340.9)
-
Step 200
200
#F1CDE4
oklch(88.5% 0.05 339.6)
-
Step 300
300
#E8AAD3
oklch(80.8% 0.09 339.6)
-
Step 400
400
#DA7ABD
oklch(70.6% 0.144 339.5)
-
Step 500
500
#CE54AD
oklch(63.2% 0.184 339.5)
-
Step 600
600
#B93298
oklch(55.6% 0.2 339.6)
-
Step 700
700
#9F2382
oklch(49.2% 0.186 339.5)
-
Step 800
800 (this color)
#7B1964
oklch(40.8% 0.154 339.5)
-
Step 900
900
#682156
oklch(37.7% 0.12 339.2)
-
Step 950
950
#3D1532
oklch(27% 0.075 339.5)
#7B1964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #203A66 | 0.170 |
| Deuteranopia (no green cones) | #414A62 | 0.146 |
| Tritanopia (no blue cones) | #831D3D | 0.072 |
| Achromatopsia (no color) | #444444 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1964
#7B1964
oklch(40.8% 0.154 339.5)
- #005937
#005937
oklch(40.9% 0.094 159.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.037
- Rich Purple #720058 ΔE 0.038
- Red Purple #820747 ΔE 0.051
- Purple #800080 ΔE 0.053
- Mulberry #920A4E ΔE 0.062
- Wine #80013F ΔE 0.062
- Red Violet #9E0168 ΔE 0.072
- Grape Purple #5D1451 ΔE 0.073
Use #7B1964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.