#7B1771
Closest named color: Purple (#800080). oklch(41.4% 0.166 332.8), rgb(123, 23, 113).
Aa
White text reads best on this color (9.53:1).
About this color
#7B1771 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.166 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.53:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.20:1 |
| White text | 9.53:1 |
Values
| HEX | #7B1771 |
| RGB | rgb(123, 23, 113) |
| HSL | hsl(306, 68%, 29%) |
| OKLCH | oklch(41.4% 0.166 332.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1771 | 9.53:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #7B1771 | 2.20:1 | Fails | Lc 13.2 | Not readable |
| #7B1771 text on white | 9.53:1 | AAA | Lc 90.8 | Preferred for body text |
| #7B1771 text on black | 2.20:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E3F2
oklch(93.5% 0.029 332.8)
-
Step 200
200
#F0CDE9
oklch(88.6% 0.054 332.9)
-
Step 300
300
#E7AADC
oklch(81% 0.096 332.9)
-
Step 400
400
#D879CA
oklch(70.7% 0.155 332.7)
-
Step 500
500
#CB51BC
oklch(63.1% 0.197 332.7)
-
Step 600
600
#B62DA8
oklch(55.6% 0.215 332.7)
-
Step 700
700
#9D1D90
oklch(49.2% 0.2 333)
-
Step 800
800 (this color)
#7B1771
oklch(41.4% 0.166 332.8)
-
Step 900
900
#671F5E
oklch(37.7% 0.129 333.2)
-
Step 950
950
#3C1437
oklch(26.9% 0.081 332.7)
#7B1771 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #103C73 | 0.183 |
| Deuteranopia (no green cones) | #3A4A6F | 0.152 |
| Tritanopia (no blue cones) | #812344 | 0.085 |
| Achromatopsia (no color) | #454545 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1771
#7B1771
oklch(41.4% 0.166 332.8)
- #005B2D
#005B2D
oklch(41.3% 0.107 152.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1771, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Rich Purple #720058 ΔE 0.049
- Dark Magenta #8B008B ΔE 0.054
- Velvet #750851 ΔE 0.055
- Red Purple #820747 ΔE 0.072
- Red Violet #9E0168 ΔE 0.076
- Mulberry #920A4E ΔE 0.079
- Warm Purple #952E8F ΔE 0.080
Use #7B1771 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.