#7B1744
Closest named color: Wine (#80013F). oklch(39.2% 0.139 359), rgb(123, 23, 68).
Aa
White text reads best on this color (10.25:1).
About this color
#7B1744 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.139 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.019 away. White text reads best on it, at 10.25:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.04:1 |
| White text | 10.25:1 |
Values
| HEX | #7B1744 |
| RGB | rgb(123, 23, 68) |
| HSL | hsl(333, 68%, 29%) |
| OKLCH | oklch(39.2% 0.139 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B1744 | 10.25:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #7B1744 | 2.04:1 | Fails | Lc 11.4 | Not readable |
| #7B1744 text on white | 10.25:1 | AAA | Lc 92.5 | Preferred for body text |
| #7B1744 text on black | 2.04:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F8A4BF
oklch(80.9% 0.104 358.9)
-
Step 400
400
#F06E9E
oklch(70.7% 0.167 359)
-
Step 500
500
#E63D87
oklch(63.1% 0.212 358.8)
-
Step 600
600
#D00070
oklch(55.6% 0.226 359.1)
-
Step 700
700
#B0005E
oklch(49.1% 0.2 359.1)
-
Step 800
800
#91004D
oklch(42.6% 0.173 358.7)
-
Step 900
900 (this color)
#7B1744
oklch(39.2% 0.139 359)
-
Step 950
950
#460E25
oklch(27.1% 0.087 359.9)
#7B1744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3545 | 0.156 |
| Deuteranopia (no green cones) | #494842 | 0.141 |
| Tritanopia (no blue cones) | #86032B | 0.044 |
| Achromatopsia (no color) | #414141 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B1744
#7B1744
oklch(39.2% 0.139 359)
- #005246
#005246
oklch(39.3% 0.072 178.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B1744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.019
- Red Purple #820747 ΔE 0.019
- Merlot #730039 ΔE 0.034
- Velvet #750851 ΔE 0.037
- Bordeaux #7B002C ΔE 0.038
- Red Wine #8C0034 ΔE 0.043
- Wine Red #7B0323 ΔE 0.049
- Mulberry #920A4E ΔE 0.050
Use #7B1744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.