#7B0491
Closest named color: Purple (#800080). oklch(42.6% 0.202 319.8), rgb(123, 4, 145).
Aa
White text reads best on this color (9.25:1).
About this color
#7B0491 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.202 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.031 away. White text reads best on it, at 9.25:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.202) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.26:1 |
| White text | 9.25:1 |
Values
| HEX | #7B0491 |
| RGB | rgb(123, 4, 145) |
| HSL | hsl(291, 95%, 29%) |
| OKLCH | oklch(42.6% 0.202 319.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0491 | 9.25:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #7B0491 | 2.26:1 | Fails | Lc 14.6 | Not readable |
| #7B0491 text on white | 9.25:1 | AAA | Lc 89.3 | Fine for body text |
| #7B0491 text on black | 2.26:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF2FC
oklch(97% 0.016 319.4)
-
Step 100
100
#F4E3F9
oklch(93.6% 0.034 318.5)
-
Step 200
200
#EDCCF5
oklch(88.6% 0.066 319.6)
-
Step 300
300
#E2A7F0
oklch(80.8% 0.118 319.8)
-
Step 400
400
#D274E9
oklch(70.7% 0.188 319.5)
-
Step 500
500
#C545E2
oklch(63.1% 0.241 319.6)
-
Step 600
600
#B10CCF
oklch(55.6% 0.262 319.9)
-
Step 700
700
#9600B1
oklch(49.1% 0.236 319.7)
-
Step 800
800 (this color)
#7B0491
oklch(42.6% 0.202 319.8)
-
Step 900
900
#631674
oklch(37.6% 0.158 319.5)
-
Step 950
950
#3A1044
oklch(26.9% 0.1 319.3)
#7B0491 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004094 | 0.187 |
| Deuteranopia (no green cones) | #184B8E | 0.183 |
| Tritanopia (no blue cones) | #7B2E54 | 0.122 |
| Achromatopsia (no color) | #474747 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0491
#7B0491
oklch(42.6% 0.202 319.8)
- #1A5F00
#1A5F00
oklch(42.6% 0.136 139.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0491, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.031
- Dark Magenta #8B008B ΔE 0.037
- Grape #7209B7 ΔE 0.068
- Rebecca Purple #663399 ΔE 0.068
- Warm Purple #952E8F ΔE 0.079
- Rich Purple #720058 ΔE 0.096
- Chrysanthemum #560BAD ΔE 0.096
- Red Violet #9E0168 ΔE 0.108
Use #7B0491 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.