#7B0034
Closest named color: Bordeaux (#7B002C). oklch(37.4% 0.15 6.3), rgb(123, 0, 52).
Aa
White text reads best on this color (11.10:1).
About this color
#7B0034 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.150 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.013 away. White text reads best on it, at 11.10:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.89:1 |
| White text | 11.10:1 |
Values
| HEX | #7B0034 |
| RGB | rgb(123, 0, 52) |
| HSL | hsl(335, 100%, 24%) |
| OKLCH | oklch(37.4% 0.15 6.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B0034 | 11.10:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #7B0034 | 1.89:1 | Fails | Lc 10.5 | Not readable |
| #7B0034 text on white | 11.10:1 | AAA | Lc 93.5 | Preferred for body text |
| #7B0034 text on black | 1.89:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FFF2F4
oklch(97.2% 0.014 6.7)
-
Step 100
100
#FEE1E6
oklch(93.5% 0.033 6)
-
Step 200
200
#FFC9D2
oklch(88.6% 0.062 7.2)
-
Step 300
300
#FFA1B5
oklch(80.9% 0.114 6.1)
-
Step 400
400
#F9688F
oklch(70.7% 0.18 6.2)
-
Step 500
500
#F12C73
oklch(63.1% 0.23 6.4)
-
Step 600
600
#D3005E
oklch(55.6% 0.223 6.5)
-
Step 700
700
#B2004F
oklch(49% 0.197 6.1)
-
Step 800
800
#940040
oklch(42.8% 0.172 6.4)
-
Step 900
900 (this color)
#7B0034
oklch(37.4% 0.15 6.3)
-
Step 950
950
#49091F
oklch(27% 0.095 6.3)
#7B0034 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A2D35 | 0.171 |
| Deuteranopia (no green cones) | #484431 | 0.154 |
| Tritanopia (no blue cones) | #87001C | 0.046 |
| Achromatopsia (no color) | #3C3C3C | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B0034
#7B0034
oklch(37.4% 0.15 6.3)
- #004C46
#004C46
oklch(37.5% 0.066 185.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B0034, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.013
- Wine #80013F ΔE 0.020
- Merlot #730039 ΔE 0.021
- Wine Red #7B0323 ΔE 0.027
- Red Purple #820747 ΔE 0.034
- Red Wine #8C0034 ΔE 0.039
- Velvet #750851 ΔE 0.051
- Claret #680018 ΔE 0.059
Use #7B0034 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.