#7A4643
Closest named color: Brownish Purple (#76424E). oklch(45.5% 0.072 23.8), rgb(122, 70, 67).
Aa
White text reads best on this color (7.54:1).
About this color
#7A4643 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.072 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 7.54:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.78:1 |
| White text | 7.54:1 |
Values
| HEX | #7A4643 |
| RGB | rgb(122, 70, 67) |
| HSL | hsl(3, 29%, 37%) |
| OKLCH | oklch(45.5% 0.072 23.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A4643 | 7.54:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #7A4643 | 2.78:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #7A4643 text on white | 7.54:1 | AAA | Lc 86.0 | Fine for body text |
| #7A4643 text on black | 2.78:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E8D4D2
oklch(88.6% 0.022 24.5)
-
Step 300
300
#DBB7B4
oklch(81% 0.042 23.7)
-
Step 400
400
#C7908C
oklch(70.6% 0.067 23.6)
-
Step 500
500
#B87470
oklch(63% 0.087 23.5)
-
Step 600
600
#A35C58
oklch(55.5% 0.094 23.9)
-
Step 700
700
#8C4C48
oklch(49.2% 0.087 24.5)
-
Step 800
800 (this color)
#7A4643
oklch(45.5% 0.072 23.8)
-
Step 900
900
#5C3533
oklch(37.6% 0.057 23.3)
-
Step 950
950
#361F1E
oklch(26.9% 0.036 22.5)
#7A4643 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514E43 | 0.075 |
| Deuteranopia (no green cones) | #5E5842 | 0.069 |
| Tritanopia (no blue cones) | #843F45 | 0.025 |
| Achromatopsia (no color) | #545454 | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A4643
#7A4643
oklch(45.5% 0.072 23.8)
- #126269
#126269
oklch(45.5% 0.072 204)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A4643, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.052
- Dark Mauve #874C62 ΔE 0.054
- Milk Chocolate #7F4E1E ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.060
- Red Brown #8B2E16 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.069
- Medium Brown #7F5112 ΔE 0.071
Use #7A4643 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.