#7A364F
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.099 358.9), rgb(122, 54, 79).
Aa
White text reads best on this color (8.50:1).
About this color
#7A364F is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.099 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 8.50:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.46:1 |
| White text | 8.50:1 |
Values
| HEX | #7A364F |
| RGB | rgb(122, 54, 79) |
| HSL | hsl(338, 39%, 35%) |
| OKLCH | oklch(43.2% 0.099 358.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A364F | 8.50:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #7A364F | 2.46:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #7A364F text on white | 8.50:1 | AAA | Lc 88.8 | Fine for body text |
| #7A364F text on black | 2.46:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E1B2C0
oklch(81% 0.057 358.8)
-
Step 400
400
#D0889F
oklch(70.7% 0.092 359)
-
Step 500
500
#C26988
oklch(63.1% 0.118 358.8)
-
Step 600
600
#AD4F72
oklch(55.6% 0.128 358.7)
-
Step 700
700
#943F5F
oklch(49% 0.119 358.8)
-
Step 800
800 (this color)
#7A364F
oklch(43.2% 0.099 358.9)
-
Step 900
900
#622F41
oklch(37.9% 0.077 359)
-
Step 950
950
#391C26
oklch(27% 0.048 358.7)
#7A364F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414550 | 0.108 |
| Deuteranopia (no green cones) | #52514D | 0.100 |
| Tritanopia (no blue cones) | #83313F | 0.029 |
| Achromatopsia (no color) | #4D4D4D | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A364F
#7A364F
oklch(43.2% 0.099 358.9)
- #005E51
#005E51
oklch(43.1% 0.079 179)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A364F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.063
- Red Purple #820747 ΔE 0.067
- Mulberry #920A4E ΔE 0.071
- Wine #80013F ΔE 0.072
- Red Wine #8C0034 ΔE 0.073
- Berry #990F4B ΔE 0.074
Use #7A364F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.