#7A344E
Closest named color: Brownish Purple (#76424E). oklch(42.8% 0.102 359), rgb(122, 52, 78).
Aa
White text reads best on this color (8.64:1).
About this color
#7A344E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.102 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.64:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.102) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.42:1 |
| White text | 8.64:1 |
Values
| HEX | #7A344E |
| RGB | rgb(122, 52, 78) |
| HSL | hsl(338, 40%, 34%) |
| OKLCH | oklch(42.8% 0.102 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A344E | 8.64:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #7A344E | 2.42:1 | Fails | Lc 14.8 | Not readable |
| #7A344E text on white | 8.64:1 | AAA | Lc 89.2 | Fine for body text |
| #7A344E text on black | 2.42:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#EDD1D8
oklch(88.6% 0.033 0.9)
-
Step 300
300
#E2B1C0
oklch(80.9% 0.06 358.3)
-
Step 400
400
#D1879F
oklch(70.6% 0.095 358.8)
-
Step 500
500
#C36888
oklch(63.1% 0.121 358.8)
-
Step 600
600
#AF4D72
oklch(55.6% 0.134 358.7)
-
Step 700
700
#963E5F
oklch(49.2% 0.123 359.2)
-
Step 800
800 (this color)
#7A344E
oklch(42.8% 0.102 359)
-
Step 900
900
#622E41
oklch(37.7% 0.079 358.4)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#7A344E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F434F | 0.112 |
| Deuteranopia (no green cones) | #52504C | 0.102 |
| Tritanopia (no blue cones) | #832F3E | 0.030 |
| Achromatopsia (no color) | #4C4C4C | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A344E
#7A344E
oklch(42.8% 0.102 359)
- #005D50
#005D50
oklch(42.8% 0.078 178.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A344E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.049
- Red Purple #820747 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.067
- Wine #80013F ΔE 0.068
- Mulberry #920A4E ΔE 0.068
- Red Wine #8C0034 ΔE 0.070
- Berry #990F4B ΔE 0.072
Use #7A344E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.