#7A3038
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.103 16.2), rgb(122, 48, 56).
Aa
White text reads best on this color (9.10:1).
About this color
#7A3038 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.103 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 9.10:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.30:1 |
| White text | 9.10:1 |
Values
| HEX | #7A3038 |
| RGB | rgb(122, 48, 56) |
| HSL | hsl(354, 44%, 33%) |
| OKLCH | oklch(41.6% 0.103 16.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A3038 | 9.10:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #7A3038 | 2.30:1 | Fails | Lc 13.6 | Not readable |
| #7A3038 text on white | 9.10:1 | AAA | Lc 90.4 | Preferred for body text |
| #7A3038 text on black | 2.30:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E5E6
oklch(93.5% 0.018 13.1)
-
Step 200
200
#EFD1D1
oklch(88.6% 0.034 17.8)
-
Step 300
300
#E5B1B3
oklch(80.8% 0.061 15.9)
-
Step 400
400
#D6878C
oklch(70.6% 0.097 15.7)
-
Step 500
500
#C9686F
oklch(63.2% 0.123 16.7)
-
Step 600
600
#B44D58
oklch(55.6% 0.134 16)
-
Step 700
700
#9B3D48
oklch(49.1% 0.126 15.9)
-
Step 800
800 (this color)
#7A3038
oklch(41.6% 0.103 16.2)
-
Step 900
900
#652E33
oklch(37.7% 0.079 16)
-
Step 950
950
#3C1B1E
oklch(27% 0.052 15.4)
#7A3038 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413F38 | 0.112 |
| Deuteranopia (no green cones) | #544E36 | 0.104 |
| Tritanopia (no blue cones) | #852533 | 0.027 |
| Achromatopsia (no color) | #484848 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A3038
#7A3038
oklch(41.6% 0.103 16.2)
- #005759
#005759
oklch(41.4% 0.071 197.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A3038, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Brownish Purple #76424E ΔE 0.045
- Red Brown #8B2E16 ΔE 0.052
- Chestnut #742802 ΔE 0.058
- Wine Red #7B0323 ΔE 0.062
- Red Wine #8C0034 ΔE 0.062
- Rust Brown #8B3103 ΔE 0.063
- Bordeaux #7B002C ΔE 0.064
Use #7A3038 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.